--- title: "Babbel vs italki: Which is searched more?" description: "Is Babbel or italki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/babbel-vs-italki" publisher: "Brandwave" --- # Babbel vs italki: Which is searched more? Is Babbel or italki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Babbel and italki - **Competitive set**: Language learning apps - **Market**: Global - **Month measured**: Sep 2026 - **Babbel Share of Search**: 1.8% - **italki Share of Search**: 2.4% ## Is Babbel or italki more popular in search? - In September 2026, italki had more branded searches than Babbel among language learning apps worldwide. italki had about 246,000 branded searches, while Babbel had 182,000. italki made up 2.4% of all language learning app searches we track, and Babbel accounted for 1.8%. - The lead changed hands once in the 12 months ending September 2026: italki took it in April 2026. - Across the 12 months ending September 2026, Babbel’s share of searches among language learning apps worldwide moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 270K to 182K. - Across the 12 months ending September 2026, italki’s share of searches among language learning apps worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 246K. ## Top language learning apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Babbel appeared in all five answers. italki was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Babbel was listed before italki in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Duolingo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Babbel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Busuu | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pimsleur | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | italki | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Memrise | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mondly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about language learning apps - Asked ChatGPT "Which language learning app should I use?": 1. Duolingo, 2. Babbel, 3. Busuu, 4. Pimsleur - Asked ChatGPT "What are the best language learning apps?": 1. Duolingo, 2. Babbel, 3. Pimsleur, 4. Busuu, 5. Memrise, 6. italki - Asked ChatGPT "What's the best language learning app for learning a language?": 1. Duolingo, 2. Babbel, 3. Busuu, 4. Pimsleur, 5. italki - Searched Google, AI Overview "language learning apps": 1. Duolingo, 2. Babbel, 3. Pimsleur, 4. italki - Searched Google, AI Overview "learn spanish app": 1. Duolingo, 2. Babbel, 3. Busuu, 4. italki Not named in any answer: Mondly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for language learning apps worldwide in September 2026? - In September 2026, italki fell from 2nd to 3rd among language learning apps worldwide. - Estimated monthly branded searches for Babbel worldwide fell 32.5% over 12 measured months, from 270K to 182K in September 2026. ## Month by month | Month | Babbel estimated searches | Babbel Share of Search | Babbel rank | italki estimated searches | italki Share of Search | italki rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 270K | 2.6% | 2 | 246K | 2.4% | 4 | | Nov 2025 | 269K | 3.1% | 2 | 246K | 2.8% | 5 | | Dec 2025 | 271K | 3.1% | 2 | 201K | 2.3% | 4 | | Jan 2026 | 332K | 3.7% | 2 | 301K | 3.4% | 3 | | Feb 2026 | 272K | 3.2% | 2 | 246K | 2.9% | 3 | | Mar 2026 | 271K | 3.1% | 2 | 246K | 2.8% | 4 | | Apr 2026 | 226K | 2.6% | 3 | 246K | 2.9% | 2 | | May 2026 | 223K | 2.6% | 3 | 246K | 2.9% | 2 | | Jun 2026 | 184K | 2.2% | 4 | 246K | 2.9% | 2 | | Jul 2026 | 187K | 2.6% | 4 | 246K | 3.4% | 2 | | Aug 2026 | 183K | 2.1% | 4 | 246K | 2.9% | 2 | | Sep 2026 | 182K | 1.8% | 4 | 246K | 2.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Babbel’s and italki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Babbel**: Measured on the search terms “babbel”, “babbel app”, “babbel language” and “babbel language learning”, summed into one figure. - **italki**: Measured on the search term “italki”. - [Babbel profile](/demand/global-en/brands/babbel) - [italki profile](/demand/global-en/brands/italki) - [All language learning apps worldwide](/demand/global-en/categories/language-learning-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Babbel or italki more popular in search? In September 2026, italki had more branded searches than Babbel among language learning apps worldwide. italki had about 246,000 branded searches, while Babbel had 182,000. italki made up 2.4% of all language learning app searches we track, and Babbel accounted for 1.8%. ## Cite this page Brandwave. "Babbel vs italki: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/babbel-vs-italki This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/babbel-vs-italki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.