---
title: "Babbel vs Duolingo: Which is more popular by branded search?"
description: "Which is more popular in search, Babbel or Duolingo? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/babbel-vs-duolingo"
publisher: "Brandwave"
---

# Babbel vs Duolingo: Which is more popular by branded search?

Which is more popular in search, Babbel or Duolingo? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Babbel and Duolingo
- **Competitive set**: Language learning apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Babbel Share of Search**: 2.2%
- **Duolingo Share of Search**: 93.3%

## Which is more popular in search, Babbel or Duolingo?

- In August 2026, Duolingo had more branded searches than Babbel among language learning apps worldwide. Duolingo was estimated to have 7.7M branded searches compared to Babbel’s 185K, and held a 93.3% Share of Search versus Babbel’s 2.2%.
- Duolingo was ahead of Babbel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Babbel’s estimated Share of Search among language learning apps worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 273K to 185K.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps worldwide moved from 92.1% to 93.3%, and its estimated monthly branded searches moved from 9.3M to 7.7M.

## How did search popularity change for language learning apps worldwide in August 2026?

- In August 2026, Duolingo gained estimated Share of Search among language learning apps worldwide, from 92% to 93.3%.
- In August 2026, Babbel lost estimated Share of Search among language learning apps worldwide, from 2.8% to 2.2%.

## Month by month

| Month | Babbel estimated searches | Babbel Share of Search | Babbel rank | Duolingo estimated searches | Duolingo Share of Search | Duolingo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 273K | 2.7% | 2 | 9.3M | 92.1% | 1 |
| Nov 2025 | 272K | 3.2% | 2 | 7.6M | 90% | 1 |
| Dec 2025 | 274K | 3.3% | 2 | 7.6M | 91.3% | 1 |
| Jan 2026 | 337K | 3.9% | 2 | 7.7M | 89.8% | 1 |
| Feb 2026 | 273K | 3.3% | 2 | 7.6M | 91.8% | 1 |
| Mar 2026 | 272K | 3.2% | 2 | 7.6M | 90.8% | 1 |
| Apr 2026 | 228K | 2.7% | 2 | 7.7M | 92.2% | 1 |
| May 2026 | 226K | 2.7% | 2 | 7.8M | 92.5% | 1 |
| Jun 2026 | 186K | 2.2% | 3 | 7.7M | 93.2% | 1 |
| Jul 2026 | 189K | 2.8% | 3 | 6.3M | 92% | 1 |
| Aug 2026 | 185K | 2.2% | 3 | 7.7M | 93.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Babbel’s and Duolingo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Babbel**: Measured on the search terms “babbel”, “babbel app”, “babbel com”, “babbel language” and “babbel language learning”, summed into one figure.
- **Duolingo**: Measured on the search terms “duolingo”, “duolingo app”, “duolingo com”, “duolingo language” and “duolingo language learning”, summed into one figure.

- [Babbel profile](/demand/global-en/brands/babbel)
- [Duolingo profile](/demand/global-en/brands/duolingo)
- [All language learning apps worldwide](/demand/global-en/categories/language-learning-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Babbel or Duolingo?

In August 2026, Duolingo had more branded searches than Babbel among language learning apps worldwide. Duolingo was estimated to have 7.7M branded searches compared to Babbel’s 185K, and held a 93.3% Share of Search versus Babbel’s 2.2%.

## Cite this page

Brandwave. "Babbel vs Duolingo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/babbel-vs-duolingo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/babbel-vs-duolingo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.