--- title: "B2B International vs Verian: Which is searched more?" description: "Is B2B International or Verian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/b2b-international-vs-verian" publisher: "Brandwave" --- # B2B International vs Verian: Which is searched more? Is B2B International or Verian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: B2B International and Verian - **Competitive set**: Market research companies - **Market**: Global - **Month measured**: Sep 2026 - **B2B International Share of Search**: 0.07% - **Verian Share of Search**: 1.5% ## Is B2B International or Verian more popular in search? - In September 2026, Verian had more branded searches than B2B International among market research companies worldwide. Verian had about 14,800 branded searches, while B2B International had 720. Verian made up 1.5% of all market research company searches we track, and B2B International accounted for 0.07%. - Verian was ahead of B2B International in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, B2B International’s share of searches among market research companies worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Verian’s share of searches among market research companies worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches held steady at 14.8K. ## Top market research companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, B2B International was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Verian did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ipsos | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kantar | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nielsen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | NielsenIQ | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Forrester Research | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Circana | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | YouGov | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Touchstone Research | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Mintel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | B2B International | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Euromonitor | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | GfK | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Verian | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about market research companies - Asked ChatGPT "Which market research company should I hire?": 1. Ipsos, 2. Kantar, 3. NielsenIQ - Asked ChatGPT "What are the best market research companies?": 1. Ipsos, 2. Kantar, 3. NielsenIQ, 4. Circana, 5. Mintel, 6. YouGov, 7. Euromonitor, 8. Forrester Research - Asked ChatGPT "What's the best market research company for consumer insights?": 1. Ipsos, 2. Kantar, 3. NielsenIQ, 4. Circana, 5. YouGov, 6. Touchstone Research - Searched Google, AI Overview "market research companies": 1. Nielsen, 2. Ipsos, 3. Forrester Research, 4. Touchstone Research, 5. B2B International - Searched Google, AI Overview "market research firm": 1. Nielsen, 2. Ipsos, 3. Forrester Research, 4. B2B International Not named in any answer: GfK and Verian. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for market research companies worldwide in September 2026? - In September 2026, Verian rose from 10th to 9th among market research companies worldwide. - Estimated monthly branded searches for B2B International worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | B2B International estimated searches | B2B International Share of Search | B2B International rank | Verian estimated searches | Verian Share of Search | Verian rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.08% | 12 | 14.8K | 1.3% | 9 | | Nov 2025 | 880 | 0.09% | 12 | 12.1K | 1.2% | 10 | | Dec 2025 | 720 | 0.08% | 12 | 9.9K | 1.1% | 10 | | Jan 2026 | 880 | 0.09% | 12 | 12.1K | 1.2% | 10 | | Feb 2026 | 880 | 0.09% | 12 | 9.9K | 1.1% | 10 | | Mar 2026 | 880 | 0.08% | 12 | 14.8K | 1.4% | 9 | | Apr 2026 | 720 | 0.07% | 12 | 12.1K | 1.1% | 9 | | May 2026 | 720 | 0.07% | 12 | 12.1K | 1.2% | 10 | | Jun 2026 | 720 | 0.07% | 12 | 12.1K | 1.2% | 10 | | Jul 2026 | 720 | 0.08% | 12 | 9.9K | 1.1% | 10 | | Aug 2026 | 720 | 0.08% | 12 | 12.1K | 1.3% | 10 | | Sep 2026 | 720 | 0.07% | 12 | 14.8K | 1.5% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using B2B International’s and Verian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **B2B International**: Measured on the search term “b2b international”. - **Verian**: Measured on the search term “verian”. - [B2B International profile](/demand/global-en/brands/b2b-international) - [Verian profile](/demand/global-en/brands/verian) - [All market research companies worldwide](/demand/global-en/categories/market-research-companies): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is B2B International or Verian more popular in search? In September 2026, Verian had more branded searches than B2B International among market research companies worldwide. Verian had about 14,800 branded searches, while B2B International had 720. Verian made up 1.5% of all market research company searches we track, and B2B International accounted for 0.07%. ## Cite this page Brandwave. "B2B International vs Verian: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/b2b-international-vs-verian This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/b2b-international-vs-verian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.