---
title: "b.tan vs Jergens: Which is searched more?"
description: "Which is more popular in search, b.tan or Jergens? Compare estimated monthly branded-search demand and Share of Search inside the Self tanner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/b-tan-vs-jergens"
publisher: "Brandwave"
---

# b.tan vs Jergens: Which is searched more?

Which is more popular in search, b.tan or Jergens? Compare estimated monthly branded-search demand and Share of Search inside the Self tanner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: b.tan and Jergens
- **Competitive set**: Self tanner brands
- **Market**: Global
- **Month measured**: Sep 2026
- **b.tan Share of Search**: 13.7%
- **Jergens Share of Search**: 25.1%

## Which is more popular in search, b.tan or Jergens?

- In September 2026, Jergens had more branded searches than b.tan among self tanner brands worldwide. Jergens was estimated to have 49.5K branded searches compared to b.tan’s 27.1K, and held a 25.1% Share of Search versus b.tan’s 13.7%.
- The lead changed hands 2 times in the 12 months ending September 2026: b.tan took it in March 2026, Jergens took it in July 2026.
- Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide moved from 15.2% to 13.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Jergens’ estimated Share of Search among self tanner brands worldwide moved from 18.6% to 25.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for self tanner brands worldwide in September 2026?

- In September 2026, Jergens gained estimated Share of Search among self tanner brands worldwide, from 21.2% to 25.1%.
- Estimated monthly branded searches for b.tan worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Month by month

| Month | b.tan estimated searches | b.tan Share of Search | b.tan rank | Jergens estimated searches | Jergens Share of Search | Jergens rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 15.2% | 4 | 40.5K | 18.6% | 3 |
| Nov 2025 | 33.1K | 13.4% | 4 | 40.5K | 16.5% | 3 |
| Dec 2025 | 33.1K | 14.1% | 4 | 40.5K | 17.3% | 3 |
| Jan 2026 | 33.1K | 15.2% | 4 | 40.5K | 18.6% | 3 |
| Feb 2026 | 33.1K | 15.2% | 4 | 40.5K | 18.6% | 3 |
| Mar 2026 | 49.5K | 17.4% | 3 | 40.5K | 14.2% | 4 |
| Apr 2026 | 49.5K | 15.9% | 3 | 40.5K | 13% | 4 |
| May 2026 | 49.5K | 15.9% | 3 | 40.5K | 13% | 4 |
| Jun 2026 | 40.5K | 13.4% | 3 | 40.5K | 13.4% | 4 |
| Jul 2026 | 33.1K | 14.9% | 4 | 40.5K | 18.2% | 3 |
| Aug 2026 | 27.1K | 14.2% | 4 | 40.5K | 21.2% | 2 |
| Sep 2026 | 27.1K | 13.7% | 4 | 49.5K | 25.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using b.tan’s and Jergens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **b.tan**: Measured on the search terms “b tan” and “btan”, summed into one figure.
- **Jergens**: Measured on the search term “jergens”.

- [b.tan profile](/demand/global-en/brands/b-tan)
- [Jergens profile](/demand/global-en/brands/jergens)
- [All self tanner brands worldwide](/demand/global-en/categories/self-tanner-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, b.tan or Jergens?

In September 2026, Jergens had more branded searches than b.tan among self tanner brands worldwide. Jergens was estimated to have 49.5K branded searches compared to b.tan’s 27.1K, and held a 25.1% Share of Search versus b.tan’s 13.7%.

## Cite this page

Brandwave. "b.tan vs Jergens: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/b-tan-vs-jergens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/b-tan-vs-jergens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.