---
title: "b.tan vs Coco & Eve: Which is searched more?"
description: "Which is more popular in search, b.tan or Coco & Eve? Compare estimated monthly branded-search demand and Share of Search inside the Fake tanning products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/b-tan-vs-coco-and-eve"
publisher: "Brandwave"
---

# b.tan vs Coco & Eve: Which is searched more?

Which is more popular in search, b.tan or Coco & Eve? Compare estimated monthly branded-search demand and Share of Search inside the Fake tanning products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: b.tan and Coco & Eve
- **Competitive set**: Fake tanning products
- **Market**: Global
- **Month measured**: Aug 2026
- **b.tan Share of Search**: 5.4%
- **Coco & Eve Share of Search**: 7.2%

## Which is more popular in search, b.tan or Coco & Eve?

- In August 2026, Coco & Eve had more branded searches than b.tan among fake tanning products worldwide. Coco & Eve was estimated to have 36.4K branded searches compared to b.tan’s 27.1K, and held a 7.2% Share of Search versus b.tan’s 5.4%.
- Coco & Eve was ahead of b.tan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, b.tan’s estimated Share of Search among fake tanning products worldwide moved from 9.2% to 5.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among fake tanning products worldwide moved from 15.1% to 7.2%, and its estimated monthly branded searches moved from 54.2K to 36.4K.

## How did search popularity change for fake tanning products worldwide in August 2026?

- Coco & Eve’s estimated Share of Search among fake tanning products worldwide has lost ground for 3 months in a row, from 10.6% to 7.2% in August 2026.
- Estimated monthly branded searches for b.tan worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | b.tan estimated searches | b.tan Share of Search | b.tan rank | Coco & Eve estimated searches | Coco & Eve Share of Search | Coco & Eve rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 9.2% | 4 | 54.2K | 15.1% | 3 |
| Nov 2025 | 33.1K | 9.1% | 4 | 66.4K | 18.3% | 3 |
| Dec 2025 | 33.1K | 8.1% | 4 | 54.3K | 13.3% | 3 |
| Jan 2026 | 33.1K | 7.6% | 4 | 54.4K | 12.5% | 3 |
| Feb 2026 | 33.1K | 9.1% | 4 | 54.4K | 15% | 3 |
| Mar 2026 | 49.5K | 10.3% | 4 | 65.5K | 13.6% | 3 |
| Apr 2026 | 49.5K | 8.8% | 4 | 65.5K | 11.7% | 3 |
| May 2026 | 49.5K | 8% | 4 | 65.5K | 10.6% | 3 |
| Jun 2026 | 40.5K | 6.3% | 4 | 65.5K | 10.3% | 3 |
| Jul 2026 | 33.1K | 5.4% | 4 | 44.6K | 7.2% | 3 |
| Aug 2026 | 27.1K | 5.4% | 4 | 36.4K | 7.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using b.tan’s and Coco & Eve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **b.tan**: Measured on the search term “btan”.
- **Coco & Eve**: Measured on the search terms “coco and eve”, “coco eve” and “cocoeve”, summed into one figure.

- [b.tan profile](/demand/global-en/brands/b-tan)
- [Coco & Eve profile](/demand/global-en/brands/coco-and-eve)
- [All fake tanning products worldwide](/demand/global-en/categories/fake-tanning-products): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, b.tan or Coco & Eve?

In August 2026, Coco & Eve had more branded searches than b.tan among fake tanning products worldwide. Coco & Eve was estimated to have 36.4K branded searches compared to b.tan’s 27.1K, and held a 7.2% Share of Search versus b.tan’s 5.4%.

## Cite this page

Brandwave. "b.tan vs Coco & Eve: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/b-tan-vs-coco-and-eve

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/b-tan-vs-coco-and-eve. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.