---
title: "B&Q vs Toolstation: Which is more popular by branded search?"
description: "Which is more popular in search, B&Q or Toolstation? Compare estimated monthly branded-search demand and Share of Search inside the Hardware retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/b-and-q-vs-toolstation"
publisher: "Brandwave"
---

# B&Q vs Toolstation: Which is more popular by branded search?

Which is more popular in search, B&Q or Toolstation? Compare estimated monthly branded-search demand and Share of Search inside the Hardware retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: B&Q and Toolstation
- **Competitive set**: Hardware retailers
- **Market**: Global
- **Month measured**: Aug 2026
- **B&Q Share of Search**: 14.9%
- **Toolstation Share of Search**: 18.2%

## Which is more popular in search, B&Q or Toolstation?

- In August 2026, Toolstation had more branded searches than B&Q among hardware retailers worldwide. Toolstation was estimated to have 1.8M branded searches compared to B&Q’s 1.5M, and held an 18.2% Share of Search versus B&Q’s 14.9%.
- Toolstation was ahead of B&Q in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, B&Q’s estimated Share of Search among hardware retailers worldwide moved from 12.9% to 14.9%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Toolstation’s estimated Share of Search among hardware retailers worldwide moved from 19.3% to 18.2%, and its estimated monthly branded searches held steady at 1.8M.

## How did search popularity change for hardware retailers worldwide in August 2026?

- B&Q’s estimated Share of Search among hardware retailers worldwide has lost ground for 3 months in a row, from 17.6% to 14.9% in August 2026.

## Month by month

| Month | B&Q estimated searches | B&Q Share of Search | B&Q rank | Toolstation estimated searches | Toolstation Share of Search | Toolstation rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 12.9% | 3 | 1.8M | 19.3% | 2 |
| Nov 2025 | 1.2M | 12.8% | 3 | 1.8M | 19.2% | 2 |
| Dec 2025 | 1M | 12.2% | 3 | 1.8M | 22.2% | 2 |
| Jan 2026 | 1.2M | 12.9% | 3 | 1.8M | 19.3% | 2 |
| Feb 2026 | 1.2M | 14.3% | 3 | 1.8M | 21.5% | 2 |
| Mar 2026 | 1.5M | 14.9% | 3 | 1.8M | 18.2% | 2 |
| Apr 2026 | 1.8M | 17.6% | 2 | 1.8M | 17.6% | 3 |
| May 2026 | 1.8M | 17.6% | 2 | 1.8M | 17.6% | 3 |
| Jun 2026 | 1.5M | 15.3% | 3 | 1.8M | 18.7% | 2 |
| Jul 2026 | 1.5M | 14.9% | 3 | 1.8M | 18.2% | 2 |
| Aug 2026 | 1.5M | 14.9% | 3 | 1.8M | 18.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using B&Q’s and Toolstation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **B&Q**: Measured on the search term “b and q”.
- **Toolstation**: Measured on the search term “toolstation”.

- [B&Q profile](/demand/global-en/brands/b-and-q)
- [Toolstation profile](/demand/global-en/brands/toolstation)
- [All hardware retailers worldwide](/demand/global-en/categories/hardware-retailers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, B&Q or Toolstation?

In August 2026, Toolstation had more branded searches than B&Q among hardware retailers worldwide. Toolstation was estimated to have 1.8M branded searches compared to B&Q’s 1.5M, and held an 18.2% Share of Search versus B&Q’s 14.9%.

## Cite this page

Brandwave. "B&Q vs Toolstation: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/b-and-q-vs-toolstation

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/b-and-q-vs-toolstation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.