--- title: "B&B Charcoal vs Kingsford: Which is more popular?" description: "Is B&B Charcoal or Kingsford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lump charcoal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/b-and-b-charcoal-vs-kingsford-charcoal" publisher: "Brandwave" --- # B&B Charcoal vs Kingsford: Which is more popular? Is B&B Charcoal or Kingsford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lump charcoal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: B&B Charcoal and Kingsford - **Competitive set**: Lump charcoal brands - **Market**: Global - **Month measured**: Oct 2026 - **B&B Charcoal Share of Search**: 12.1% - **Kingsford Share of Search**: 40.7% ## Is B&B Charcoal or Kingsford more popular in search? - In October 2026, Kingsford had more branded searches than B&B Charcoal among lump charcoal brands worldwide. Kingsford had about 14,800 branded searches, while B&B Charcoal had 4,400. Kingsford made up 40.7% of all lump charcoal brand searches we track, and B&B Charcoal accounted for 12.1%. - Kingsford was ahead of B&B Charcoal in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, B&B Charcoal’s share of searches among lump charcoal brands worldwide moved from 13% to 12.1%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide moved from 35.7% to 40.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top lump charcoal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, B&B Charcoal and Kingsford were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jealous Devil | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Fogo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Big Green Egg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kingsford | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Royal Oak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | B&B Charcoal | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Cowboy Charcoal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lump charcoal brands - Asked ChatGPT "What's the best lump charcoal?": 1. Jealous Devil, 2. Fogo, 3. Big Green Egg - Asked ChatGPT "Which charcoal brand is best for a kamado grill?": 1. Jealous Devil, 2. Fogo, 3. Big Green Egg - Asked ChatGPT "What's the best charcoal for smoking meat?": 1. Fogo, 2. B&B Charcoal, 3. Kingsford, 4. Big Green Egg - Searched Google, AI Overview "lump charcoal": 1. Big Green Egg, 2. Jealous Devil - Searched Google, AI Overview "best lump charcoal": 1. Fogo, 2. Jealous Devil Not named in any answer: Royal Oak and Cowboy Charcoal. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for lump charcoal brands worldwide in October 2026? - In October 2026, Kingsford lost share of searches among lump charcoal brands worldwide, from 43.1% to 40.7%. - In October 2026, B&B Charcoal lost share of searches among lump charcoal brands worldwide, from 12.9% to 12.1%. ## How has branded search for B&B Charcoal and Kingsford changed worldwide over the last 12 months? | Month | B&B Charcoal estimated searches | B&B Charcoal Share of Search | B&B Charcoal rank | Kingsford estimated searches | Kingsford Share of Search | Kingsford rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.4K | 13% | 2 | 12.1K | 35.7% | 1 | | Dec 2025 | 4.4K | 12.3% | 2 | 14.8K | 41.2% | 1 | | Jan 2026 | 4.4K | 14.1% | 2 | 12.1K | 38.8% | 1 | | Feb 2026 | 3.6K | 13% | 4 | 9.9K | 35.7% | 1 | | Mar 2026 | 5.4K | 12.7% | 2 | 18.1K | 42.6% | 1 | | Apr 2026 | 6.6K | 13.8% | 2 | 18.1K | 37.9% | 1 | | May 2026 | 8.1K | 10.3% | 4 | 33.1K | 42.3% | 1 | | Jun 2026 | 9.9K | 14.7% | 2 | 27.1K | 40.2% | 1 | | Jul 2026 | 9.9K | 14.5% | 2 | 27.1K | 39.8% | 1 | | Aug 2026 | 6.6K | 13.3% | 4 | 18.1K | 36.3% | 1 | | Sep 2026 | 5.4K | 12.9% | 3 | 18.1K | 43.1% | 1 | | Oct 2026 | 4.4K | 12.1% | 3 | 14.8K | 40.7% | 1 | ## How are B&B Charcoal’s and Kingsford’s branded searches counted? Brandwave collects information about searches that people make online using B&B Charcoal’s and Kingsford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **B&B Charcoal**: Measured on the search term “b&b charcoal”. - **Kingsford**: Measured on the search term “kingsford charcoal”. - [B&B Charcoal profile](/demand/global-en/brands/b-and-b-charcoal) - [Kingsford profile](/demand/global-en/brands/kingsford-charcoal) - [All lump charcoal brands worldwide](/demand/global-en/categories/lump-charcoal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is B&B Charcoal or Kingsford more popular in search? In October 2026, Kingsford had more branded searches than B&B Charcoal among lump charcoal brands worldwide. Kingsford had about 14,800 branded searches, while B&B Charcoal had 4,400. Kingsford made up 40.7% of all lump charcoal brand searches we track, and B&B Charcoal accounted for 12.1%. ## Cite this page Brandwave. "B&B Charcoal vs Kingsford: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/b-and-b-charcoal-vs-kingsford-charcoal This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/b-and-b-charcoal-vs-kingsford-charcoal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.