--- title: "Azure Synapse vs Microsoft Fabric: Which is searched more?" description: "Is Azure Synapse or Microsoft Fabric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data warehouses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/azure-synapse-vs-microsoft-fabric" publisher: "Brandwave" --- # Azure Synapse vs Microsoft Fabric: Which is searched more? Is Azure Synapse or Microsoft Fabric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data warehouses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure Synapse and Microsoft Fabric - **Competitive set**: Data warehouses - **Market**: Global - **Month measured**: Sep 2026 - **Azure Synapse Share of Search**: 0.7% - **Microsoft Fabric Share of Search**: 14.2% ## Is Azure Synapse or Microsoft Fabric more popular in search? - In September 2026, Microsoft Fabric had more branded searches than Azure Synapse among data warehouses worldwide. Microsoft Fabric had about 135,000 branded searches, while Azure Synapse had 6,600. Microsoft Fabric made up 14.2% of all data warehouse searches we track, and Azure Synapse accounted for 0.7%. - Microsoft Fabric was ahead of Azure Synapse in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azure Synapse’s share of searches among data warehouses worldwide moved from 1.4% to 0.7%, and its estimated monthly branded searches moved from 12.1K to 6.6K. - Across the 12 months ending September 2026, Microsoft Fabric’s share of searches among data warehouses worldwide moved from 15.7% to 14.2%, and its estimated monthly branded searches held steady at 135K. ## Top data warehouses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Fabric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Azure Synapse was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Microsoft Fabric was listed before Azure Synapse in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Snowflake | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BigQuery | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Redshift | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Databricks | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Fabric | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Azure Synapse | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ClickHouse | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Teradata | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data warehouses - Asked ChatGPT "Which data warehouse should I use?": 1. Snowflake, 2. BigQuery, 3. Databricks, 4. Redshift - Asked ChatGPT "What are the best data warehouses?": 1. Snowflake, 2. BigQuery, 3. Databricks, 4. Redshift, 5. Microsoft Fabric, 6. ClickHouse - Asked ChatGPT "What's the best data warehouse for data storage?": 1. Snowflake, 2. BigQuery, 3. Redshift, 4. Databricks, 5. Microsoft Fabric - Searched Google, AI Overview "data warehouses": 1. Snowflake, 2. BigQuery, 3. Redshift - Searched Google, AI Overview "cloud data warehouse": 1. Snowflake, 2. Redshift, 3. BigQuery, 4. Azure Synapse, 5. Databricks Not named in any answer: Teradata. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data warehouses worldwide in September 2026? - In September 2026, Microsoft Fabric overtook ClickHouse to rank 3rd among data warehouses worldwide, with 14.2% of the searches. - Estimated monthly branded searches for Azure Synapse worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026. ## Month by month | Month | Azure Synapse estimated searches | Azure Synapse Share of Search | Azure Synapse rank | Microsoft Fabric estimated searches | Microsoft Fabric Share of Search | Microsoft Fabric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 1.4% | 6 | 135K | 15.7% | 3 | | Nov 2025 | 9.9K | 1.2% | 6 | 135K | 15.8% | 3 | | Dec 2025 | 8.1K | 1% | 6 | 110K | 14% | 3 | | Jan 2026 | 9.9K | 1.1% | 6 | 135K | 15.3% | 4 | | Feb 2026 | 9.9K | 1.2% | 6 | 135K | 15.8% | 3 | | Mar 2026 | 9.9K | 1.2% | 6 | 135K | 15.8% | 3 | | Apr 2026 | 8.1K | 0.95% | 6 | 135K | 15.8% | 3 | | May 2026 | 8.1K | 0.97% | 6 | 110K | 13.2% | 4 | | Jun 2026 | 8.1K | 0.84% | 7 | 135K | 14% | 3 | | Jul 2026 | 6.6K | 0.77% | 7 | 135K | 15.8% | 3 | | Aug 2026 | 6.6K | 0.8% | 6 | 110K | 13.3% | 4 | | Sep 2026 | 6.6K | 0.7% | 6 | 135K | 14.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure Synapse’s and Microsoft Fabric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure Synapse**: Measured on the search term “azure synapse”. - **Microsoft Fabric**: Measured on the search term “microsoftfabric”. - [Azure Synapse profile](/demand/global-en/brands/azure-synapse) - [Microsoft Fabric profile](/demand/global-en/brands/microsoft-fabric) - [All data warehouses worldwide](/demand/global-en/categories/data-warehouses): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure Synapse or Microsoft Fabric more popular in search? In September 2026, Microsoft Fabric had more branded searches than Azure Synapse among data warehouses worldwide. Microsoft Fabric had about 135,000 branded searches, while Azure Synapse had 6,600. Microsoft Fabric made up 14.2% of all data warehouse searches we track, and Azure Synapse accounted for 0.7%. ## Cite this page Brandwave. "Azure Synapse vs Microsoft Fabric: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azure-synapse-vs-microsoft-fabric This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azure-synapse-vs-microsoft-fabric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.