--- title: "Azure Service Bus vs NATS: Which is searched more?" description: "Is Azure Service Bus or NATS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Message queue services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/azure-service-bus-vs-nats" publisher: "Brandwave" --- # Azure Service Bus vs NATS: Which is searched more? Is Azure Service Bus or NATS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Message queue services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure Service Bus and NATS - **Competitive set**: Message queue services - **Market**: Global - **Month measured**: Sep 2026 - **Azure Service Bus Share of Search**: 7.8% - **NATS Share of Search**: 0.57% ## Is Azure Service Bus or NATS more popular in search? - In September 2026, Azure Service Bus had more branded searches than NATS among message queue services worldwide. Azure Service Bus had about 9,900 branded searches, while NATS had 720. Azure Service Bus made up 7.8% of all message queue service searches we track, and NATS accounted for 0.57%. - Azure Service Bus was ahead of NATS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azure Service Bus’ share of searches among message queue services worldwide moved from 6.8% to 7.8%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending September 2026, NATS’s share of searches among message queue services worldwide moved from 0.41% to 0.57%, and its estimated monthly branded searches moved from 880 to 720. ## Top message queue services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure Service Bus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NATS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Azure Service Bus was listed before NATS in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RabbitMQ | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon SQS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kafka | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Service Bus | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Google Cloud Pub/Sub | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | NATS | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | ActiveMQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZeroMQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redis Streams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Google Pub/Sub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about message queue services - Asked ChatGPT "Which message queue service should I use?": 1. Amazon SQS, 2. RabbitMQ, 3. Google Cloud Pub/Sub, 4. Azure Service Bus, 5. Kafka - Asked ChatGPT "What are the best message queue services?": 1. Amazon SQS, 2. RabbitMQ, 3. Kafka, 4. Google Cloud Pub/Sub, 5. Azure Service Bus, 6. NATS - Asked ChatGPT "What's the best message queue service for service-to-service messaging?": 1. Amazon SQS, 2. RabbitMQ, 3. NATS, 4. Kafka, 5. Azure Service Bus, 6. Google Cloud Pub/Sub - Searched Google, AI Overview "message queue services": 1. Kafka, 2. Azure Service Bus, 3. RabbitMQ - Searched Google, AI Overview "message broker service": 1. RabbitMQ, 2. Kafka, 3. Amazon SQS, 4. Google Cloud Pub/Sub, 5. NATS Not named in any answer: ActiveMQ, ZeroMQ, Redis Streams and Google Pub/Sub. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for message queue services worldwide in September 2026? - Estimated monthly branded searches for Azure Service Bus worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for NATS worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Azure Service Bus estimated searches | Azure Service Bus Share of Search | Azure Service Bus rank | NATS estimated searches | NATS Share of Search | NATS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 6.8% | 3 | 880 | 0.41% | 10 | | Nov 2025 | 12.1K | 6.6% | 4 | 880 | 0.48% | 10 | | Dec 2025 | 9.9K | 5.7% | 5 | 720 | 0.41% | 10 | | Jan 2026 | 12.1K | 6.7% | 3 | 720 | 0.4% | 10 | | Feb 2026 | 12.1K | 6.8% | 2 | 720 | 0.41% | 10 | | Mar 2026 | 12.1K | 6.4% | 5 | 880 | 0.46% | 10 | | Apr 2026 | 12.1K | 7.1% | 4 | 720 | 0.42% | 10 | | May 2026 | 9.9K | 6.3% | 6 | 720 | 0.46% | 10 | | Jun 2026 | 12.1K | 8% | 2 | 720 | 0.48% | 10 | | Jul 2026 | 9.9K | 6.7% | 3 | 720 | 0.49% | 10 | | Aug 2026 | 9.9K | 7.9% | 2 | 720 | 0.57% | 10 | | Sep 2026 | 9.9K | 7.8% | 2 | 720 | 0.57% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure Service Bus’ and NATS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure Service Bus**: Measured on the search term “azure service bus”. - **NATS**: Measured on the search term “nats messaging”. - [Azure Service Bus profile](/demand/global-en/brands/azure-service-bus) - [NATS profile](/demand/global-en/brands/nats) - [All message queue services worldwide](/demand/global-en/categories/message-queue-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure Service Bus or NATS more popular in search? In September 2026, Azure Service Bus had more branded searches than NATS among message queue services worldwide. Azure Service Bus had about 9,900 branded searches, while NATS had 720. Azure Service Bus made up 7.8% of all message queue service searches we track, and NATS accounted for 0.57%. ## Cite this page Brandwave. "Azure Service Bus vs NATS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azure-service-bus-vs-nats This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azure-service-bus-vs-nats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.