--- title: "Azure Service Bus vs Google Pub/Sub: Which is searched more?" description: "Is Azure Service Bus or Google Pub/Sub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Message queue services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/azure-service-bus-vs-google-pub-sub" publisher: "Brandwave" --- # Azure Service Bus vs Google Pub/Sub: Which is searched more? Is Azure Service Bus or Google Pub/Sub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Message queue services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure Service Bus and Google Pub/Sub - **Competitive set**: Message queue services - **Market**: Global - **Month measured**: Sep 2026 - **Azure Service Bus Share of Search**: 7.8% - **Google Pub/Sub Share of Search**: 1.9% ## Is Azure Service Bus or Google Pub/Sub more popular in search? - In September 2026, Azure Service Bus had more branded searches than Google Pub/Sub among message queue services worldwide. Azure Service Bus had about 9,900 branded searches, while Google Pub/Sub had 2,400. Azure Service Bus made up 7.8% of all message queue service searches we track, and Google Pub/Sub accounted for 1.9%. - Azure Service Bus was ahead of Google Pub/Sub in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azure Service Bus’ share of searches among message queue services worldwide moved from 6.8% to 7.8%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending September 2026, Google Pub/Sub’s share of searches among message queue services worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 2.4K. ## Top message queue services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure Service Bus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Pub/Sub did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RabbitMQ | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon SQS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kafka | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Service Bus | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Google Cloud Pub/Sub | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | NATS | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | ActiveMQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZeroMQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redis Streams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Google Pub/Sub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about message queue services - Asked ChatGPT "Which message queue service should I use?": 1. Amazon SQS, 2. RabbitMQ, 3. Google Cloud Pub/Sub, 4. Azure Service Bus, 5. Kafka - Asked ChatGPT "What are the best message queue services?": 1. Amazon SQS, 2. RabbitMQ, 3. Kafka, 4. Google Cloud Pub/Sub, 5. Azure Service Bus, 6. NATS - Asked ChatGPT "What's the best message queue service for service-to-service messaging?": 1. Amazon SQS, 2. RabbitMQ, 3. NATS, 4. Kafka, 5. Azure Service Bus, 6. Google Cloud Pub/Sub - Searched Google, AI Overview "message queue services": 1. Kafka, 2. Azure Service Bus, 3. RabbitMQ - Searched Google, AI Overview "message broker service": 1. RabbitMQ, 2. Kafka, 3. Amazon SQS, 4. Google Cloud Pub/Sub, 5. NATS Not named in any answer: ActiveMQ, ZeroMQ, Redis Streams and Google Pub/Sub. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for message queue services worldwide in September 2026? - Estimated monthly branded searches for Google Pub/Sub worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026. - Estimated monthly branded searches for Azure Service Bus worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. ## Month by month | Month | Azure Service Bus estimated searches | Azure Service Bus Share of Search | Azure Service Bus rank | Google Pub/Sub estimated searches | Google Pub/Sub Share of Search | Google Pub/Sub rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 6.8% | 3 | 4.4K | 2% | 8 | | Nov 2025 | 12.1K | 6.6% | 4 | 4.4K | 2.4% | 8 | | Dec 2025 | 9.9K | 5.7% | 5 | 3.6K | 2.1% | 8 | | Jan 2026 | 12.1K | 6.7% | 3 | 3.6K | 2% | 8 | | Feb 2026 | 12.1K | 6.8% | 2 | 3.6K | 2% | 8 | | Mar 2026 | 12.1K | 6.4% | 5 | 4.4K | 2.3% | 8 | | Apr 2026 | 12.1K | 7.1% | 4 | 3.6K | 2.1% | 8 | | May 2026 | 9.9K | 6.3% | 6 | 2.9K | 1.9% | 8 | | Jun 2026 | 12.1K | 8% | 2 | 2.9K | 1.9% | 8 | | Jul 2026 | 9.9K | 6.7% | 3 | 2.9K | 2% | 8 | | Aug 2026 | 9.9K | 7.9% | 2 | 2.4K | 1.9% | 8 | | Sep 2026 | 9.9K | 7.8% | 2 | 2.4K | 1.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure Service Bus’ and Google Pub/Sub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure Service Bus**: Measured on the search term “azure service bus”. - **Google Pub/Sub**: Measured on the search term “googlepubsub”. - [Azure Service Bus profile](/demand/global-en/brands/azure-service-bus) - [Google Pub/Sub profile](/demand/global-en/brands/google-pub-sub) - [All message queue services worldwide](/demand/global-en/categories/message-queue-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure Service Bus or Google Pub/Sub more popular in search? In September 2026, Azure Service Bus had more branded searches than Google Pub/Sub among message queue services worldwide. Azure Service Bus had about 9,900 branded searches, while Google Pub/Sub had 2,400. Azure Service Bus made up 7.8% of all message queue service searches we track, and Google Pub/Sub accounted for 1.9%. ## Cite this page Brandwave. "Azure Service Bus vs Google Pub/Sub: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azure-service-bus-vs-google-pub-sub This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azure-service-bus-vs-google-pub-sub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.