--- title: "Azure Service Bus vs Google Cloud Pub/Sub: Which is searched more?" description: "Is Azure Service Bus or Google Cloud Pub/Sub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Message queue services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/azure-service-bus-vs-google-cloud-pub-sub" publisher: "Brandwave" --- # Azure Service Bus vs Google Cloud Pub/Sub: Which is searched more? Is Azure Service Bus or Google Cloud Pub/Sub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Message queue services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure Service Bus and Google Cloud Pub/Sub - **Competitive set**: Message queue services - **Market**: Global - **Month measured**: Sep 2026 - **Azure Service Bus Share of Search**: 7.8% - **Google Cloud Pub/Sub Share of Search**: 6.9% ## Is Azure Service Bus or Google Cloud Pub/Sub more popular in search? - In September 2026, Azure Service Bus had more branded searches than Google Cloud Pub/Sub among message queue services worldwide. Azure Service Bus had about 9,900 branded searches, while Google Cloud Pub/Sub had 8,700. Azure Service Bus made up 7.8% of all message queue service searches we track, and Google Cloud Pub/Sub accounted for 6.9%. - The lead changed hands 4 times in the 12 months ending September 2026: Google Cloud Pub/Sub took it in December 2025, Azure Service Bus took it in January 2026, Google Cloud Pub/Sub took it in March 2026, Azure Service Bus took it in June 2026. - Across the 12 months ending September 2026, Azure Service Bus’ share of searches among message queue services worldwide moved from 6.8% to 7.8%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending September 2026, Google Cloud Pub/Sub’s share of searches among message queue services worldwide moved from 5% to 6.9%, and its estimated monthly branded searches moved from 10.9K to 8.7K. ## How did search popularity change for message queue services worldwide in September 2026? - Estimated monthly branded searches for Azure Service Bus worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for Google Cloud Pub/Sub worldwide fell 20.2% over 12 measured months, from 10.9K to 8.7K in September 2026. ## Month by month | Month | Azure Service Bus estimated searches | Azure Service Bus Share of Search | Azure Service Bus rank | Google Cloud Pub/Sub estimated searches | Google Cloud Pub/Sub Share of Search | Google Cloud Pub/Sub rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 6.8% | 3 | 10.9K | 5% | 6 | | Nov 2025 | 12.1K | 6.6% | 4 | 11.2K | 6.1% | 5 | | Dec 2025 | 9.9K | 5.7% | 5 | 12.1K | 7% | 2 | | Jan 2026 | 12.1K | 6.7% | 3 | 9.6K | 5.3% | 6 | | Feb 2026 | 12.1K | 6.8% | 2 | 11.4K | 6.4% | 4 | | Mar 2026 | 12.1K | 6.4% | 5 | 16.7K | 8.8% | 2 | | Apr 2026 | 12.1K | 7.1% | 4 | 15.9K | 9.3% | 3 | | May 2026 | 9.9K | 6.3% | 6 | 12.9K | 8.3% | 2 | | Jun 2026 | 12.1K | 8% | 2 | 10.2K | 6.8% | 3 | | Jul 2026 | 9.9K | 6.7% | 3 | 9.2K | 6.2% | 5 | | Aug 2026 | 9.9K | 7.9% | 2 | 8.4K | 6.7% | 3 | | Sep 2026 | 9.9K | 7.8% | 2 | 8.7K | 6.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure Service Bus’ and Google Cloud Pub/Sub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure Service Bus**: Measured on the search term “azure service bus”. - **Google Cloud Pub/Sub**: Measured on the search terms “gcp pub sub”, “google cloud pub sub” and “google pub sub”, summed into one figure. - [Azure Service Bus profile](/demand/global-en/brands/azure-service-bus) - [Google Cloud Pub/Sub profile](/demand/global-en/brands/google-cloud-pub-sub) - [All message queue services worldwide](/demand/global-en/categories/message-queue-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure Service Bus or Google Cloud Pub/Sub more popular in search? In September 2026, Azure Service Bus had more branded searches than Google Cloud Pub/Sub among message queue services worldwide. Azure Service Bus had about 9,900 branded searches, while Google Cloud Pub/Sub had 8,700. Azure Service Bus made up 7.8% of all message queue service searches we track, and Google Cloud Pub/Sub accounted for 6.9%. ## Cite this page Brandwave. "Azure Service Bus vs Google Cloud Pub/Sub: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azure-service-bus-vs-google-cloud-pub-sub This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azure-service-bus-vs-google-cloud-pub-sub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.