--- title: "Azure Pipelines vs GitLab: Which is searched more?" description: "Is Azure Pipelines or GitLab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Build automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/azure-pipelines-vs-gitlab" publisher: "Brandwave" --- # Azure Pipelines vs GitLab: Which is searched more? Is Azure Pipelines or GitLab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Build automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure Pipelines and GitLab - **Competitive set**: Build automation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Azure Pipelines Share of Search**: 0.37% - **GitLab Share of Search**: 68.6% ## Is Azure Pipelines or GitLab more popular in search? - In September 2026, GitLab had more branded searches than Azure Pipelines among build automation platforms worldwide. GitLab had about 823,000 branded searches, while Azure Pipelines had 4,400. GitLab made up 68.6% of all build automation platform searches we track, and Azure Pipelines accounted for 0.37%. - GitLab was ahead of Azure Pipelines in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azure Pipelines’ share of searches among build automation platforms worldwide moved from 0.64% to 0.37%, and its estimated monthly branded searches moved from 8.1K to 4.4K. - Across the 12 months ending September 2026, GitLab’s share of searches among build automation platforms worldwide moved from 65.5% to 68.6%, and its estimated monthly branded searches held steady at 823K. ## Top build automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GitLab appeared in all five answers. Azure Pipelines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GitLab was listed before Azure Pipelines in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GitHub Actions | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitLab | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jenkins | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Buildkite | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | CircleCI | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Azure Pipelines | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | TeamCity | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Gradle | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about build automation platforms - Asked ChatGPT "Which build automation platform should I use?": 1. GitHub Actions, 2. GitLab, 3. Buildkite, 4. Jenkins - Asked ChatGPT "What are the best build automation platforms?": 1. GitHub Actions, 2. GitLab, 3. Jenkins, 4. CircleCI, 5. Buildkite, 6. TeamCity, 7. Azure Pipelines, 8. Gradle - Asked ChatGPT "What's the best build automation platform for software builds?": 1. GitHub Actions, 2. Buildkite, 3. GitLab, 4. Jenkins, 5. Azure Pipelines, 6. CircleCI, 7. Gradle - Searched Google, AI Overview "ci cd platform": 1. GitHub Actions, 2. GitLab, 3. Jenkins, 4. CircleCI - Searched Google, AI Overview "continuous integration tool": 1. GitHub Actions, 2. GitLab, 3. Jenkins, 4. CircleCI, 5. Azure Pipelines Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for build automation platforms worldwide in September 2026? - In September 2026, GitLab gained share of searches among build automation platforms worldwide, from 62.9% to 68.6%. - Estimated monthly branded searches for Azure Pipelines worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026. ## Month by month | Month | Azure Pipelines estimated searches | Azure Pipelines Share of Search | Azure Pipelines rank | GitLab estimated searches | GitLab Share of Search | GitLab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.64% | 7 | 823K | 65.5% | 1 | | Nov 2025 | 8.1K | 0.73% | 7 | 673K | 60.8% | 1 | | Dec 2025 | 6.6K | 0.6% | 7 | 673K | 61% | 1 | | Jan 2026 | 6.6K | 0.6% | 7 | 673K | 61% | 1 | | Feb 2026 | 6.6K | 0.59% | 8 | 673K | 60.6% | 1 | | Mar 2026 | 6.6K | 0.51% | 8 | 823K | 63.2% | 1 | | Apr 2026 | 6.6K | 0.52% | 8 | 823K | 64.5% | 1 | | May 2026 | 5.4K | 0.43% | 8 | 823K | 64.9% | 1 | | Jun 2026 | 5.4K | 0.45% | 8 | 823K | 68.7% | 1 | | Jul 2026 | 4.4K | 0.42% | 8 | 673K | 64.3% | 1 | | Aug 2026 | 4.4K | 0.41% | 8 | 673K | 62.9% | 1 | | Sep 2026 | 4.4K | 0.37% | 8 | 823K | 68.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure Pipelines’ and GitLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure Pipelines**: Measured on the search term “azure pipelines”. - **GitLab**: Measured on the search term “gitlab”. - [Azure Pipelines profile](/demand/global-en/brands/azure-pipelines) - [GitLab profile](/demand/global-en/brands/gitlab) - [All build automation platforms worldwide](/demand/global-en/categories/build-automation-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure Pipelines or GitLab more popular in search? In September 2026, GitLab had more branded searches than Azure Pipelines among build automation platforms worldwide. GitLab had about 823,000 branded searches, while Azure Pipelines had 4,400. GitLab made up 68.6% of all build automation platform searches we track, and Azure Pipelines accounted for 0.37%. ## Cite this page Brandwave. "Azure Pipelines vs GitLab: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azure-pipelines-vs-gitlab This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azure-pipelines-vs-gitlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.