--- title: "Azure DevOps vs GitLab: Which is searched more?" description: "Is Azure DevOps or GitLab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Code hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/azure-devops-vs-gitlab" publisher: "Brandwave" --- # Azure DevOps vs GitLab: Which is searched more? Is Azure DevOps or GitLab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Code hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure DevOps and GitLab - **Competitive set**: Code hosting platforms - **Market**: Global - **Month measured**: Sep 2026 - **Azure DevOps Share of Search**: 0.92% - **GitLab Share of Search**: 4.6% ## Is Azure DevOps or GitLab more popular in search? - In September 2026, GitLab had more branded searches than Azure DevOps among code hosting platforms worldwide. GitLab had about 823,000 branded searches, while Azure DevOps had 165,000. GitLab made up 4.6% of all code hosting platform searches we track, and Azure DevOps accounted for 0.92%. - GitLab was ahead of Azure DevOps in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azure DevOps’ share of searches among code hosting platforms worldwide moved from 1.6% to 0.92%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, GitLab’s share of searches among code hosting platforms worldwide moved from 6.6% to 4.6%, and its estimated monthly branded searches held steady at 823K. ## Top code hosting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GitLab appeared in all five answers. Azure DevOps was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GitLab was listed before Azure DevOps in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GitHub | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitLab | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bitbucket | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Codeberg | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Forgejo | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Gitea | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Azure DevOps | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about code hosting platforms - Asked ChatGPT "Which code hosting platform should I use?": 1. GitHub, 2. GitLab, 3. Bitbucket, 4. Forgejo - Asked ChatGPT "What are the best code hosting platforms?": 1. GitHub, 2. GitLab, 3. Bitbucket, 4. Codeberg, 5. Forgejo, 6. Gitea, 7. Azure DevOps - Asked ChatGPT "What's the best code hosting platform for a development team?": 1. GitHub, 2. GitLab, 3. Bitbucket, 4. Azure DevOps, 5. Forgejo - Searched Google, AI Overview "code hosting platform": 1. GitHub, 2. GitLab, 3. Bitbucket, 4. Codeberg, 5. Gitea, 6. Forgejo, 7. Azure DevOps - Searched Google, AI Overview "source code hosting": 1. GitHub, 2. GitLab, 3. Bitbucket, 4. Codeberg, 5. Gitea, 6. Forgejo Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for code hosting platforms worldwide in September 2026? - In September 2026, GitLab gained share of searches among code hosting platforms worldwide, from 3.8% to 4.6%. - Estimated monthly branded searches for Azure DevOps worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | Azure DevOps estimated searches | Azure DevOps Share of Search | Azure DevOps rank | GitLab estimated searches | GitLab Share of Search | GitLab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 1.6% | 4 | 823K | 6.6% | 2 | | Nov 2025 | 165K | 1.1% | 4 | 673K | 4.5% | 2 | | Dec 2025 | 135K | 1.1% | 4 | 673K | 5.5% | 2 | | Jan 2026 | 165K | 1.3% | 4 | 673K | 5.5% | 2 | | Feb 2026 | 165K | 1.1% | 4 | 673K | 4.5% | 2 | | Mar 2026 | 201K | 1.1% | 4 | 823K | 4.6% | 2 | | Apr 2026 | 165K | 0.92% | 4 | 823K | 4.6% | 2 | | May 2026 | 165K | 0.91% | 4 | 823K | 4.6% | 2 | | Jun 2026 | 165K | 1.1% | 4 | 823K | 5.5% | 2 | | Jul 2026 | 165K | 1.1% | 4 | 673K | 4.5% | 2 | | Aug 2026 | 165K | 0.93% | 4 | 673K | 3.8% | 2 | | Sep 2026 | 165K | 0.92% | 4 | 823K | 4.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure DevOps’ and GitLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure DevOps**: Measured on the search term “azure devops”. - **GitLab**: Measured on the search term “gitlab”. - [Azure DevOps profile](/demand/global-en/brands/azure-devops) - [GitLab profile](/demand/global-en/brands/gitlab) - [All code hosting platforms worldwide](/demand/global-en/categories/code-hosting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure DevOps or GitLab more popular in search? In September 2026, GitLab had more branded searches than Azure DevOps among code hosting platforms worldwide. GitLab had about 823,000 branded searches, while Azure DevOps had 165,000. GitLab made up 4.6% of all code hosting platform searches we track, and Azure DevOps accounted for 0.92%. ## Cite this page Brandwave. "Azure DevOps vs GitLab: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azure-devops-vs-gitlab This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azure-devops-vs-gitlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.