---
title: "Azure DevOps vs Bitbucket: Which is searched more?"
description: "Is Azure DevOps or Bitbucket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Code hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/azure-devops-vs-bitbucket"
publisher: "Brandwave"
---

# Azure DevOps vs Bitbucket: Which is searched more?

Is Azure DevOps or Bitbucket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Code hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Azure DevOps and Bitbucket
- **Competitive set**: Code hosting platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Azure DevOps Share of Search**: 0.92%
- **Bitbucket Share of Search**: 1.1%

## Is Azure DevOps or Bitbucket more popular in search?

- In September 2026, Bitbucket had more branded searches than Azure DevOps among code hosting platforms worldwide. Bitbucket had about 201,000 branded searches, while Azure DevOps had 165,000. Bitbucket made up 1.1% of all code hosting platform searches we track, and Azure DevOps accounted for 0.92%.
- Bitbucket was ahead of Azure DevOps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azure DevOps’ share of searches among code hosting platforms worldwide moved from 1.6% to 0.92%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Bitbucket’s share of searches among code hosting platforms worldwide moved from 2% to 1.1%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for code hosting platforms worldwide in September 2026?

- Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
- Estimated monthly branded searches for Azure DevOps worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Month by month

| Month | Azure DevOps estimated searches | Azure DevOps Share of Search | Azure DevOps rank | Bitbucket estimated searches | Bitbucket Share of Search | Bitbucket rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 1.6% | 4 | 246K | 2% | 3 |
| Nov 2025 | 165K | 1.1% | 4 | 246K | 1.7% | 3 |
| Dec 2025 | 135K | 1.1% | 4 | 246K | 2% | 3 |
| Jan 2026 | 165K | 1.3% | 4 | 246K | 2% | 3 |
| Feb 2026 | 165K | 1.1% | 4 | 246K | 1.7% | 3 |
| Mar 2026 | 201K | 1.1% | 4 | 246K | 1.4% | 3 |
| Apr 2026 | 165K | 0.92% | 4 | 246K | 1.4% | 3 |
| May 2026 | 165K | 0.91% | 4 | 246K | 1.4% | 3 |
| Jun 2026 | 165K | 1.1% | 4 | 201K | 1.3% | 3 |
| Jul 2026 | 165K | 1.1% | 4 | 201K | 1.4% | 3 |
| Aug 2026 | 165K | 0.93% | 4 | 201K | 1.1% | 3 |
| Sep 2026 | 165K | 0.92% | 4 | 201K | 1.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Azure DevOps’ and Bitbucket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Azure DevOps**: Measured on the search term “azure devops”.
- **Bitbucket**: Measured on the search term “bitbucket”.

- [Azure DevOps profile](/demand/global-en/brands/azure-devops)
- [Bitbucket profile](/demand/global-en/brands/bitbucket)
- [All code hosting platforms worldwide](/demand/global-en/categories/code-hosting-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Azure DevOps or Bitbucket more popular in search?

In September 2026, Bitbucket had more branded searches than Azure DevOps among code hosting platforms worldwide. Bitbucket had about 201,000 branded searches, while Azure DevOps had 165,000. Bitbucket made up 1.1% of all code hosting platform searches we track, and Azure DevOps accounted for 0.92%.

## Cite this page

Brandwave. "Azure DevOps vs Bitbucket: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azure-devops-vs-bitbucket

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azure-devops-vs-bitbucket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.