--- title: "Azure Data Factory vs Domo: Which is searched more?" description: "Is Azure Data Factory or Domo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/azure-data-factory-vs-domo" publisher: "Brandwave" --- # Azure Data Factory vs Domo: Which is searched more? Is Azure Data Factory or Domo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure Data Factory and Domo - **Competitive set**: Data integration and ETL tools - **Market**: Global - **Month measured**: Sep 2026 - **Azure Data Factory Share of Search**: 14.6% - **Domo Share of Search**: 32.7% ## Is Azure Data Factory or Domo more popular in search? - In September 2026, Domo had more branded searches than Azure Data Factory among data integration and ETL tools worldwide. Domo had about 450,000 branded searches, while Azure Data Factory had 201,000. Domo made up 32.7% of all data integration and ETL tool searches we track, and Azure Data Factory accounted for 14.6%. - Domo was ahead of Azure Data Factory in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azure Data Factory’s share of searches among data integration and ETL tools worldwide moved from 12.5% to 14.6%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Domo’s share of searches among data integration and ETL tools worldwide moved from 28.1% to 32.7%, and its estimated monthly branded searches held steady at 450K. ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure Data Factory was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Domo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Azure Data Factory was listed before Domo in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Airbyte | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Informatica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Matillion | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Glue | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Azure Data Factory | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | dbt | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Apache Airflow | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Domo | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Boomi | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | MuleSoft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Workato | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which data integration and ETL tool should I use?": 1. Airbyte, 2. Fivetran, 3. Azure Data Factory, 4. Informatica, 5. Matillion, 6. dbt - Asked ChatGPT "What are the best data integration and ETL tools?": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Azure Data Factory, 5. AWS Glue, 6. Matillion, 7. dbt, 8. Apache Airflow, 9. Talend, 10. Boomi - Asked ChatGPT "What's the best data integration and ETL tool for data pipelines?": 1. Fivetran, 2. Airbyte, 3. Matillion, 4. Informatica, 5. Apache Airflow, 6. dbt - Searched Google, AI Overview "data integration tool": 1. Fivetran, 2. Airbyte, 3. Domo, 4. Informatica, 5. Talend - Searched Google, AI Overview "etl software": 1. AWS Glue, 2. Fivetran, 3. Matillion, 4. Talend, 5. dbt Not named in any answer: MuleSoft, Workato and Stitch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data integration and ETL tools worldwide in September 2026? - In September 2026, Azure Data Factory gained share of searches among data integration and ETL tools worldwide, from 13% to 14.6%. - In September 2026, Domo lost share of searches among data integration and ETL tools worldwide, from 35.5% to 32.7%. ## Month by month | Month | Azure Data Factory estimated searches | Azure Data Factory Share of Search | Azure Data Factory rank | Domo estimated searches | Domo Share of Search | Domo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 12.5% | 3 | 450K | 28.1% | 1 | | Nov 2025 | 165K | 12.4% | 3 | 368K | 27.6% | 1 | | Dec 2025 | 135K | 10.7% | 3 | 450K | 35.7% | 1 | | Jan 2026 | 165K | 11.7% | 3 | 450K | 31.9% | 1 | | Feb 2026 | 165K | 12.6% | 3 | 368K | 28% | 1 | | Mar 2026 | 201K | 13.1% | 3 | 450K | 29.4% | 1 | | Apr 2026 | 165K | 12% | 3 | 450K | 32.6% | 1 | | May 2026 | 165K | 12.3% | 3 | 450K | 33.6% | 1 | | Jun 2026 | 165K | 12.8% | 3 | 450K | 35% | 1 | | Jul 2026 | 165K | 13.8% | 3 | 368K | 30.7% | 1 | | Aug 2026 | 165K | 13% | 3 | 450K | 35.5% | 1 | | Sep 2026 | 201K | 14.6% | 3 | 450K | 32.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure Data Factory’s and Domo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure Data Factory**: Measured on the search term “azure data factory”. - **Domo**: Measured on the search term “domo”. - [Azure Data Factory profile](/demand/global-en/brands/azure-data-factory) - [Domo profile](/demand/global-en/brands/domo) - [All data integration and ETL tools worldwide](/demand/global-en/categories/data-integration-tools): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure Data Factory or Domo more popular in search? In September 2026, Domo had more branded searches than Azure Data Factory among data integration and ETL tools worldwide. Domo had about 450,000 branded searches, while Azure Data Factory had 201,000. Domo made up 32.7% of all data integration and ETL tool searches we track, and Azure Data Factory accounted for 14.6%. ## Cite this page Brandwave. "Azure Data Factory vs Domo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azure-data-factory-vs-domo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azure-data-factory-vs-domo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.