--- title: "Azure Blob Storage vs DigitalOcean: Which is searched more?" description: "Is Azure Blob Storage or DigitalOcean more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/azure-blob-storage-vs-digitalocean" publisher: "Brandwave" --- # Azure Blob Storage vs DigitalOcean: Which is searched more? Is Azure Blob Storage or DigitalOcean more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure Blob Storage and DigitalOcean - **Competitive set**: Cloud object storage providers - **Market**: Global - **Month measured**: Sep 2026 - **Azure Blob Storage Share of Search**: 0.31% - **DigitalOcean Share of Search**: 7.8% ## Is Azure Blob Storage or DigitalOcean more popular in search? - In September 2026, DigitalOcean had more branded searches than Azure Blob Storage among cloud object storage providers worldwide. DigitalOcean had about 552,000 branded searches, while Azure Blob Storage had 22,200. DigitalOcean made up 7.8% of all cloud object storage provider searches we track, and Azure Blob Storage accounted for 0.31%. - DigitalOcean was ahead of Azure Blob Storage in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azure Blob Storage’s share of searches among cloud object storage providers worldwide moved from 0.37% to 0.31%, and its estimated monthly branded searches moved from 33.1K to 22.2K. - Across the 12 months ending September 2026, DigitalOcean’s share of searches among cloud object storage providers worldwide moved from 5% to 7.8%, and its estimated monthly branded searches moved from 453K to 552K. ## Top cloud object storage providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure Blob Storage appeared in all five answers. DigitalOcean did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Web Services | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Cloud Storage | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Blob Storage | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cloudflare | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Backblaze | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Wasabi | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | DigitalOcean | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cloud object storage providers - Asked ChatGPT "Which cloud object storage provider should I use?": 1. Amazon Web Services, 2. Cloudflare, 3. Google Cloud Storage, 4. Azure Blob Storage, 5. Backblaze - Asked ChatGPT "What are the best cloud object storage providers?": 1. Amazon Web Services, 2. Google Cloud Storage, 3. Azure Blob Storage, 4. Cloudflare, 5. Backblaze, 6. Wasabi - Asked ChatGPT "What's the best cloud object storage provider for application files?": 1. Amazon Web Services, 2. Cloudflare, 3. Google Cloud Storage, 4. Backblaze, 5. Azure Blob Storage - Searched Google, AI Overview "cloud object storage providers": 1. Amazon Web Services, 2. Azure Blob Storage, 3. Google Cloud Storage, 4. Cloudflare, 5. Wasabi, 6. Backblaze - Searched Google, AI Overview "best cloud object storage": 1. Amazon Web Services, 2. Google Cloud Storage, 3. Azure Blob Storage, 4. Backblaze, 5. Wasabi Not named in any answer: DigitalOcean. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for cloud object storage providers worldwide in September 2026? - In September 2026, DigitalOcean gained share of searches among cloud object storage providers worldwide, from 6.9% to 7.8%. - Estimated monthly branded searches for Azure Blob Storage worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. ## Month by month | Month | Azure Blob Storage estimated searches | Azure Blob Storage Share of Search | Azure Blob Storage rank | DigitalOcean estimated searches | DigitalOcean Share of Search | DigitalOcean rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.37% | 6 | 453K | 5% | 3 | | Nov 2025 | 27.1K | 0.23% | 6 | 453K | 3.8% | 3 | | Dec 2025 | 22.2K | 0.34% | 6 | 453K | 6.9% | 3 | | Jan 2026 | 27.1K | 0.52% | 6 | 453K | 8.7% | 3 | | Feb 2026 | 27.1K | 0.52% | 6 | 453K | 8.7% | 3 | | Mar 2026 | 27.1K | 0.43% | 6 | 553K | 8.8% | 3 | | Apr 2026 | 27.1K | 0.47% | 6 | 453K | 7.8% | 3 | | May 2026 | 27.1K | 0.46% | 6 | 553K | 9.4% | 3 | | Jun 2026 | 27.1K | 0.46% | 6 | 453K | 7.8% | 3 | | Jul 2026 | 27.1K | 0.47% | 6 | 453K | 7.8% | 3 | | Aug 2026 | 22.2K | 0.34% | 6 | 453K | 6.9% | 3 | | Sep 2026 | 22.2K | 0.31% | 6 | 552K | 7.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure Blob Storage’s and DigitalOcean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure Blob Storage**: Measured on the search term “azure blob storage”. - **DigitalOcean**: Measured on the search terms “cloud storage digitalocean”, “digitalocean”, “digitalocean app”, “digitalocean cloud storage”, “digitalocean object storage” and “digitalocean spaces”, summed into one figure. - [Azure Blob Storage profile](/demand/global-en/brands/azure-blob-storage) - [DigitalOcean profile](/demand/global-en/brands/digitalocean) - [All cloud object storage providers worldwide](/demand/global-en/categories/cloud-object-storage-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure Blob Storage or DigitalOcean more popular in search? In September 2026, DigitalOcean had more branded searches than Azure Blob Storage among cloud object storage providers worldwide. DigitalOcean had about 552,000 branded searches, while Azure Blob Storage had 22,200. DigitalOcean made up 7.8% of all cloud object storage provider searches we track, and Azure Blob Storage accounted for 0.31%. ## Cite this page Brandwave. "Azure Blob Storage vs DigitalOcean: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azure-blob-storage-vs-digitalocean This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azure-blob-storage-vs-digitalocean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.