--- title: "Azure API Management vs Postman: Which is searched more?" description: "Is Azure API Management or Postman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the API management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/azure-api-management-vs-postman" publisher: "Brandwave" --- # Azure API Management vs Postman: Which is searched more? Is Azure API Management or Postman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the API management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure API Management and Postman - **Competitive set**: API management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Azure API Management Share of Search**: 4.8% - **Postman Share of Search**: 12.8% ## Is Azure API Management or Postman more popular in search? - In September 2026, Postman had more branded searches than Azure API Management among API management platforms worldwide. Postman had about 17,500 branded searches, while Azure API Management had 6,600. Postman made up 12.8% of all API management platform searches we track, and Azure API Management accounted for 4.8%. - Postman was ahead of Azure API Management in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azure API Management’s share of searches among API management platforms worldwide held steady at 4.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Postman’s share of searches among API management platforms worldwide moved from 13.4% to 12.8%, and its estimated monthly branded searches moved from 27.6K to 17.5K. ## Top API management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure API Management appeared in all five answers. Postman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Azure API Management was listed before Postman in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Azure API Management | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apigee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AWS API Gateway | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Kong | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | WSO2 API Manager | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Postman | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | MuleSoft | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Tyk | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Gravitee | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | SwaggerHub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about API management platforms - Asked ChatGPT "Which API management platform should I use?": 1. Kong, 2. AWS API Gateway, 3. Azure API Management, 4. Apigee, 5. WSO2 API Manager - Asked ChatGPT "What are the best API management platforms?": 1. Kong, 2. Apigee, 3. Azure API Management, 4. AWS API Gateway, 5. MuleSoft, 6. Tyk, 7. Gravitee, 8. WSO2 API Manager, 9. Postman - Asked ChatGPT "What's the best API management platform for API teams?": 1. Kong, 2. Apigee, 3. Azure API Management, 4. Tyk, 5. AWS API Gateway, 6. Postman - Searched Google, AI Overview "api management platforms": 1. Azure API Management, 2. AWS API Gateway, 3. Apigee, 4. Postman, 5. MuleSoft, 6. WSO2 API Manager, 7. Kong, 8. Gravitee - Searched Google, AI Overview "api management software": 1. Azure API Management, 2. AWS API Gateway, 3. Apigee, 4. WSO2 API Manager, 5. Postman, 6. Gravitee Not named in any answer: SwaggerHub. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for API management platforms worldwide in September 2026? - In September 2026, Postman lost share of searches among API management platforms worldwide, from 13.9% to 12.8%. - Estimated monthly branded searches for Azure API Management worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Azure API Management estimated searches | Azure API Management Share of Search | Azure API Management rank | Postman estimated searches | Postman Share of Search | Postman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 4.8% | 7 | 27.6K | 13.4% | 3 | | Nov 2025 | 9.9K | 5.7% | 6 | 23.5K | 13.5% | 3 | | Dec 2025 | 6.6K | 4.4% | 7 | 19.2K | 12.8% | 3 | | Jan 2026 | 8.1K | 4.8% | 6 | 20.2K | 12% | 3 | | Feb 2026 | 8.1K | 4.7% | 6 | 23.5K | 13.7% | 3 | | Mar 2026 | 9.9K | 5.6% | 6 | 23.5K | 13.4% | 3 | | Apr 2026 | 9.9K | 5.8% | 6 | 23.5K | 13.9% | 3 | | May 2026 | 8.1K | 5.3% | 6 | 19.2K | 12.6% | 3 | | Jun 2026 | 8.1K | 5.4% | 6 | 20.2K | 13.5% | 3 | | Jul 2026 | 6.6K | 4.5% | 7 | 20.2K | 13.9% | 3 | | Aug 2026 | 6.6K | 4.8% | 6 | 19.2K | 13.9% | 3 | | Sep 2026 | 6.6K | 4.8% | 6 | 17.5K | 12.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure API Management’s and Postman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure API Management**: Measured on the search term “azure api management”. - **Postman**: Measured on the search terms “postman api” and “postman app”, summed into one figure. - [Azure API Management profile](/demand/global-en/brands/azure-api-management) - [Postman profile](/demand/global-en/brands/postman) - [All API management platforms worldwide](/demand/global-en/categories/api-management-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure API Management or Postman more popular in search? In September 2026, Postman had more branded searches than Azure API Management among API management platforms worldwide. Postman had about 17,500 branded searches, while Azure API Management had 6,600. Postman made up 12.8% of all API management platform searches we track, and Azure API Management accounted for 4.8%. ## Cite this page Brandwave. "Azure API Management vs Postman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azure-api-management-vs-postman This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azure-api-management-vs-postman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.