---
title: "Azure API Management vs Kong: Which is searched more?"
description: "Which is more popular in search, Azure API Management or Kong? Compare estimated monthly branded-search demand and Share of Search inside the API gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/azure-api-management-vs-kong-inc"
publisher: "Brandwave"
---

# Azure API Management vs Kong: Which is searched more?

Which is more popular in search, Azure API Management or Kong? Compare estimated monthly branded-search demand and Share of Search inside the API gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Azure API Management and Kong
- **Competitive set**: API gateways
- **Market**: Global
- **Month measured**: Aug 2026
- **Azure API Management Share of Search**: 10.9%
- **Kong Share of Search**: 7.2%

## Which is more popular in search, Azure API Management or Kong?

- In August 2026, Azure API Management had more branded searches than Kong among API gateways worldwide. Azure API Management was estimated to have 6.6K branded searches compared to Kong’s 4.4K, and held a 10.9% Share of Search versus Kong’s 7.2%.
- Azure API Management was ahead of Kong in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Azure API Management’s estimated Share of Search among API gateways worldwide moved from 10.7% to 10.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Kong’s estimated Share of Search among API gateways worldwide moved from 8.7% to 7.2%, and its estimated monthly branded searches moved from 8.1K to 4.4K.

## How did search popularity change for API gateways worldwide in August 2026?

- In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%.
- In August 2026, Kong lost estimated Share of Search among API gateways worldwide, from 8.2% to 7.2%.

## Month by month

| Month | Azure API Management estimated searches | Azure API Management Share of Search | Azure API Management rank | Kong estimated searches | Kong Share of Search | Kong rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 10.7% | 4 | 8.1K | 8.7% | 5 |
| Nov 2025 | 9.9K | 12.4% | 4 | 5.4K | 6.8% | 5 |
| Dec 2025 | 6.6K | 9.1% | 4 | 5.4K | 7.5% | 5 |
| Jan 2026 | 8.1K | 10.4% | 4 | 5.4K | 6.9% | 5 |
| Feb 2026 | 8.1K | 10.5% | 4 | 5.4K | 7% | 5 |
| Mar 2026 | 9.9K | 12.2% | 4 | 6.6K | 8.2% | 5 |
| Apr 2026 | 9.9K | 13.1% | 4 | 5.4K | 7.1% | 5 |
| May 2026 | 8.1K | 10.6% | 4 | 4.4K | 5.8% | 5 |
| Jun 2026 | 8.1K | 11.4% | 4 | 5.4K | 7.6% | 5 |
| Jul 2026 | 6.6K | 10% | 4 | 5.4K | 8.2% | 5 |
| Aug 2026 | 6.6K | 10.9% | 4 | 4.4K | 7.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Azure API Management’s and Kong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Azure API Management**: Measured on the search term “azure api management”.
- **Kong**: Measured on the search term “kong api”.

- [Azure API Management profile](/demand/global-en/brands/azure-api-management)
- [Kong profile](/demand/global-en/brands/kong-inc)
- [All API gateways worldwide](/demand/global-en/categories/api-gateways): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Azure API Management or Kong?

In August 2026, Azure API Management had more branded searches than Kong among API gateways worldwide. Azure API Management was estimated to have 6.6K branded searches compared to Kong’s 4.4K, and held a 10.9% Share of Search versus Kong’s 7.2%.

## Cite this page

Brandwave. "Azure API Management vs Kong: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azure-api-management-vs-kong-inc

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azure-api-management-vs-kong-inc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.