--- title: "Azazie vs Made With Love: Which is searched more?" description: "Is Azazie or Made With Love more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wedding dress brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/azazie-vs-made-with-love" publisher: "Brandwave" --- # Azazie vs Made With Love: Which is searched more? Is Azazie or Made With Love more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wedding dress brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azazie and Made With Love - **Competitive set**: Wedding dress brands - **Market**: Global - **Month measured**: Sep 2026 - **Azazie Share of Search**: 60.2% - **Made With Love Share of Search**: 1.6% ## Is Azazie or Made With Love more popular in search? - In September 2026, Azazie had more branded searches than Made With Love among wedding dress brands worldwide. Azazie had about 1 million branded searches, while Made With Love had 27,100. Azazie made up 60.2% of all wedding dress brand searches we track, and Made With Love accounted for 1.6%. - Azazie was ahead of Made With Love in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azazie’s share of searches among wedding dress brands worldwide moved from 55.8% to 60.2%, and its estimated monthly branded searches moved from 550K to 1M. - Across the 12 months ending September 2026, Made With Love’s share of searches among wedding dress brands worldwide moved from 2.7% to 1.6%, and its estimated monthly branded searches held steady at 27.1K. ## Top wedding dress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azazie was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Made With Love did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pronovias | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Maggie Sottero | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Watters | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | David's Bridal | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Azazie | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Grace Loves Lace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Made With Love | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wedding dress brands - Asked ChatGPT "Which wedding dress brand should I buy?": 1. Maggie Sottero, 2. Watters, 3. Pronovias, 4. David's Bridal - Asked ChatGPT "What are the best wedding dress brands?": 1. Pronovias, 2. Maggie Sottero, 3. Watters, 4. Azazie, 5. David's Bridal - Asked ChatGPT "What's the best wedding dress brand for a wedding?": 1. Pronovias, 2. Maggie Sottero, 3. David's Bridal - Searched Google, AI Overview "wedding dresses": 1. Azazie - Searched Google, AI Overview "affordable wedding dress": 1. Azazie Not named in any answer: Grace Loves Lace and Made With Love. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for wedding dress brands worldwide in September 2026? - In September 2026, Azazie lost share of searches among wedding dress brands worldwide, from 68.4% to 60.2%. ## Month by month | Month | Azazie estimated searches | Azazie Share of Search | Azazie rank | Made With Love estimated searches | Made With Love Share of Search | Made With Love rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 55.8% | 1 | 27.1K | 2.7% | 5 | | Nov 2025 | 550K | 57.4% | 1 | 27.1K | 2.8% | 5 | | Dec 2025 | 550K | 61.4% | 1 | 27.1K | 3% | 5 | | Jan 2026 | 1.2M | 68.5% | 1 | 27.1K | 1.5% | 5 | | Feb 2026 | 1.2M | 65% | 1 | 27.1K | 1.4% | 5 | | Mar 2026 | 1.2M | 61.5% | 1 | 27.1K | 1.4% | 5 | | Apr 2026 | 1.2M | 60.6% | 1 | 60.5K | 3% | 4 | | May 2026 | 1.2M | 67.5% | 1 | 33.1K | 1.8% | 5 | | Jun 2026 | 1.2M | 67.8% | 1 | 27.1K | 1.5% | 5 | | Jul 2026 | 1M | 64.1% | 1 | 27.1K | 1.7% | 5 | | Aug 2026 | 1.2M | 68.4% | 1 | 27.1K | 1.5% | 5 | | Sep 2026 | 1M | 60.2% | 1 | 27.1K | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Azazie’s and Made With Love’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azazie**: Measured on the search term “azazie”. - **Made With Love**: Measured on the search term “made with love”. - [Azazie profile](/demand/global-en/brands/azazie) - [Made With Love profile](/demand/global-en/brands/made-with-love) - [All wedding dress brands worldwide](/demand/global-en/categories/wedding-dress-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azazie or Made With Love more popular in search? In September 2026, Azazie had more branded searches than Made With Love among wedding dress brands worldwide. Azazie had about 1 million branded searches, while Made With Love had 27,100. Azazie made up 60.2% of all wedding dress brand searches we track, and Made With Love accounted for 1.6%. ## Cite this page Brandwave. "Azazie vs Made With Love: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/azazie-vs-made-with-love This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/azazie-vs-made-with-love. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.