---
title: "AYTM vs Suzy: Which is more popular by branded search?"
description: "Which is more popular in search, AYTM or Suzy? Compare estimated monthly branded-search demand and Share of Search inside the Consumer research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aytm-vs-suzy"
publisher: "Brandwave"
---

# AYTM vs Suzy: Which is more popular by branded search?

Which is more popular in search, AYTM or Suzy? Compare estimated monthly branded-search demand and Share of Search inside the Consumer research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AYTM and Suzy
- **Competitive set**: Consumer research platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **AYTM Share of Search**: 1.9%
- **Suzy Share of Search**: 3.5%

## Which is more popular in search, AYTM or Suzy?

- In August 2026, Suzy had more branded searches than AYTM among consumer research platforms worldwide. Suzy was estimated to have 220 branded searches compared to AYTM’s 120, and held a 3.5% Share of Search versus AYTM’s 1.9%.
- Suzy was ahead of AYTM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AYTM’s estimated Share of Search among consumer research platforms worldwide moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 90 to 120.
- Across the 11 months ending August 2026, Suzy’s estimated Share of Search among consumer research platforms worldwide moved from 4.1% to 3.5%, and its estimated monthly branded searches moved from 280 to 220.

## How did search popularity change for consumer research platforms worldwide in August 2026?

- In August 2026, Suzy gained estimated Share of Search among consumer research platforms worldwide, from 2.9% to 3.5%.
- Estimated monthly branded searches for AYTM worldwide rose 33.3% over 11 measured months, from 90 to 120 in August 2026.

## Month by month

| Month | AYTM estimated searches | AYTM Share of Search | AYTM rank | Suzy estimated searches | Suzy Share of Search | Suzy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 1.3% | 5 | 280 | 4.1% | 3 |
| Nov 2025 | 90 | 1.3% | 5 | 270 | 4% | 4 |
| Dec 2025 | 80 | 1.4% | 5 | 250 | 4.5% | 4 |
| Jan 2026 | 90 | 1.3% | 5 | 250 | 3.7% | 4 |
| Feb 2026 | 90 | 1.4% | 5 | 290 | 4.5% | 2 |
| Mar 2026 | 110 | 1.4% | 5 | 310 | 4% | 3 |
| Apr 2026 | 100 | 1.6% | 5 | 260 | 4.1% | 3 |
| May 2026 | 120 | 1.9% | 5 | 210 | 3.3% | 4 |
| Jun 2026 | 100 | 1.6% | 5 | 220 | 3.5% | 4 |
| Jul 2026 | 100 | 1.6% | 5 | 180 | 2.9% | 4 |
| Aug 2026 | 120 | 1.9% | 5 | 220 | 3.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AYTM’s and Suzy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AYTM**: Measured on the search terms “aytm market research”, “aytm research” and “aytm.com”, summed into one figure.
- **Suzy**: Measured on the search terms “suzy consumer insights”, “suzy market research” and “suzy.com”, summed into one figure.

- [AYTM profile](/demand/global-en/brands/aytm)
- [Suzy profile](/demand/global-en/brands/suzy)
- [All consumer research platforms worldwide](/demand/global-en/categories/consumer-research-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AYTM or Suzy?

In August 2026, Suzy had more branded searches than AYTM among consumer research platforms worldwide. Suzy was estimated to have 220 branded searches compared to AYTM’s 120, and held a 3.5% Share of Search versus AYTM’s 1.9%.

## Cite this page

Brandwave. "AYTM vs Suzy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aytm-vs-suzy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aytm-vs-suzy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.