--- title: "AYTM vs Qualtrics: Which is searched more?" description: "Is AYTM or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consumer research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aytm-vs-qualtrics" publisher: "Brandwave" --- # AYTM vs Qualtrics: Which is searched more? Is AYTM or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consumer research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AYTM and Qualtrics - **Competitive set**: Consumer research platforms - **Market**: Global - **Month measured**: Sep 2026 - **AYTM Share of Search**: 0.04% - **Qualtrics Share of Search**: 86.8% ## Is AYTM or Qualtrics more popular in search? - In September 2026, Qualtrics had more branded searches than AYTM among consumer research platforms worldwide. Qualtrics had about 246,000 branded searches, while AYTM had 100. Qualtrics made up 86.8% of all consumer research platform searches we track, and AYTM accounted for 0.04%. - Qualtrics was ahead of AYTM in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AYTM’s share of searches among consumer research platforms worldwide moved from 0.02% to 0.04%, and its estimated monthly branded searches moved from 70 to 100. - Across the 12 months ending September 2026, Qualtrics’ share of searches among consumer research platforms worldwide moved from 90.1% to 86.8%, and its estimated monthly branded searches moved from 368K to 246K. ## Top consumer research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AYTM did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GWI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Qualtrics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Attest | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SparkToro | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Suzy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | UserTesting | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pollfish | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | AYTM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about consumer research platforms - Asked ChatGPT "Which consumer research platform should I use?": 1. Qualtrics, 2. Attest, 3. UserTesting, 4. GWI - Asked ChatGPT "What are the best consumer research platforms?": 1. Qualtrics, 2. Attest, 3. Suzy, 4. GWI, 5. Pollfish, 6. UserTesting - Asked ChatGPT "What's the best consumer research platform for audience insights?": 1. GWI, 2. SparkToro, 3. Qualtrics - Searched Google, AI Overview "consumer research platform": 1. GWI, 2. Qualtrics, 3. Attest - Searched Google, AI Overview "audience research tool": 1. SparkToro, 2. GWI Not named in any answer: AYTM and Cint. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for consumer research platforms worldwide in September 2026? - In September 2026, Qualtrics gained share of searches among consumer research platforms worldwide, from 86.2% to 86.8%. - Estimated monthly branded searches for AYTM worldwide rose 42.9% over 12 measured months, from 70 to 100 in September 2026. ## Month by month | Month | AYTM estimated searches | AYTM Share of Search | AYTM rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.02% | 7 | 368K | 90.1% | 1 | | Nov 2025 | 70 | 0.02% | 7 | 301K | 88.8% | 1 | | Dec 2025 | 50 | 0.02% | 7 | 246K | 88.8% | 1 | | Jan 2026 | 70 | 0.02% | 7 | 246K | 85.1% | 1 | | Feb 2026 | 70 | 0.02% | 7 | 301K | 89.9% | 1 | | Mar 2026 | 90 | 0.02% | 7 | 368K | 89.9% | 1 | | Apr 2026 | 80 | 0.02% | 7 | 368K | 91.6% | 1 | | May 2026 | 90 | 0.03% | 7 | 301K | 89.9% | 1 | | Jun 2026 | 80 | 0.03% | 7 | 246K | 88.5% | 1 | | Jul 2026 | 80 | 0.03% | 7 | 201K | 84.8% | 1 | | Aug 2026 | 110 | 0.05% | 7 | 201K | 86.2% | 1 | | Sep 2026 | 100 | 0.04% | 7 | 246K | 86.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using AYTM’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AYTM**: Measured on the search terms “aytm market research” and “aytm research”, summed into one figure. - **Qualtrics**: Measured on the search term “qualtrics”. - [AYTM profile](/demand/global-en/brands/aytm) - [Qualtrics profile](/demand/global-en/brands/qualtrics) - [All consumer research platforms worldwide](/demand/global-en/categories/consumer-research-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AYTM or Qualtrics more popular in search? In September 2026, Qualtrics had more branded searches than AYTM among consumer research platforms worldwide. Qualtrics had about 246,000 branded searches, while AYTM had 100. Qualtrics made up 86.8% of all consumer research platform searches we track, and AYTM accounted for 0.04%. ## Cite this page Brandwave. "AYTM vs Qualtrics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aytm-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aytm-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.