---
title: "Ayrtek vs Masuri: Which is more popular by branded search?"
description: "Which is more popular in search, Ayrtek or Masuri? Compare estimated monthly branded-search demand and Share of Search inside the Cricket helmets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ayrtek-vs-masuri"
publisher: "Brandwave"
---

# Ayrtek vs Masuri: Which is more popular by branded search?

Which is more popular in search, Ayrtek or Masuri? Compare estimated monthly branded-search demand and Share of Search inside the Cricket helmets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ayrtek and Masuri
- **Competitive set**: Cricket helmets
- **Market**: Global
- **Month measured**: Aug 2026
- **Ayrtek Share of Search**: 0.2%
- **Masuri Share of Search**: 1.1%

## Which is more popular in search, Ayrtek or Masuri?

- In August 2026, Masuri had more branded searches than Ayrtek among cricket helmets worldwide. Masuri was estimated to have 480 branded searches compared to Ayrtek’s 90, and held a 1.1% Share of Search versus Ayrtek’s 0.2%.
- Masuri was ahead of Ayrtek in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ayrtek’s estimated Share of Search among cricket helmets worldwide moved from 0.16% to 0.2%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 11 months ending August 2026, Masuri’s estimated Share of Search among cricket helmets worldwide moved from 0.91% to 1.1%, and its estimated monthly branded searches moved from 390 to 480.

## How did search popularity change for cricket helmets worldwide in August 2026?

- Estimated monthly branded searches for Ayrtek worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
- Estimated monthly branded searches for Masuri worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

## Month by month

| Month | Ayrtek estimated searches | Ayrtek Share of Search | Ayrtek rank | Masuri estimated searches | Masuri Share of Search | Masuri rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 0.16% | 6 | 390 | 0.91% | 5 |
| Nov 2025 | 70 | 0.13% | 6 | 590 | 1.1% | 5 |
| Dec 2025 | 90 | 0.17% | 6 | 720 | 1.3% | 5 |
| Jan 2026 | 90 | 0.16% | 6 | 590 | 1.1% | 5 |
| Feb 2026 | 110 | 0.21% | 6 | 590 | 1.1% | 5 |
| Mar 2026 | 90 | 0.13% | 6 | 590 | 0.82% | 5 |
| Apr 2026 | 90 | 0.12% | 6 | 720 | 0.98% | 5 |
| May 2026 | 90 | 0.1% | 6 | 590 | 0.67% | 5 |
| Jun 2026 | 90 | 0.14% | 6 | 590 | 0.91% | 5 |
| Jul 2026 | 70 | 0.15% | 6 | 480 | 1.1% | 5 |
| Aug 2026 | 90 | 0.2% | 6 | 480 | 1.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ayrtek’s and Masuri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ayrtek**: Measured on the search term “ayrtek cricket”.
- **Masuri**: Measured on the search term “masuri cricket”.

- [Ayrtek profile](/demand/global-en/brands/ayrtek)
- [Masuri profile](/demand/global-en/brands/masuri)
- [All cricket helmets worldwide](/demand/global-en/categories/cricket-helmets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ayrtek or Masuri?

In August 2026, Masuri had more branded searches than Ayrtek among cricket helmets worldwide. Masuri was estimated to have 480 branded searches compared to Ayrtek’s 90, and held a 1.1% Share of Search versus Ayrtek’s 0.2%.

## Cite this page

Brandwave. "Ayrtek vs Masuri: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ayrtek-vs-masuri

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ayrtek-vs-masuri. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.