--- title: "Ayinger vs Spaten: Which is more popular?" description: "Is Ayinger or Spaten more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the German beer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ayinger-vs-spaten" publisher: "Brandwave" --- # Ayinger vs Spaten: Which is more popular? Is Ayinger or Spaten more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the German beer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ayinger and Spaten - **Competitive set**: German beer brands - **Market**: Global - **Month measured**: Oct 2026 - **Ayinger Share of Search**: 2% - **Spaten Share of Search**: 6.6% ## Is Ayinger or Spaten more popular in search? - In October 2026, Spaten had more branded searches than Ayinger among German beer brands worldwide. Spaten had about 49,500 branded searches, while Ayinger had 14,800. Spaten made up 6.6% of all German beer brand searches we track, and Ayinger accounted for 2%. - Spaten was ahead of Ayinger in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Ayinger’s share of searches among German beer brands worldwide moved from 1.5% to 2%, and its estimated monthly branded searches moved from 9.9K to 14.8K. - Across the 12 months ending October 2026, Spaten’s share of searches among German beer brands worldwide moved from 9.2% to 6.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top German beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ayinger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spaten did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weihenstephaner | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Paulaner | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Augustiner | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bitburger | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Krombacher | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beck's | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Ayinger | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Erdinger | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Warsteiner | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Franziskaner | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Radeberger | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Hofbräu München | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | Rothaus | 13th | 1 of 3 | 1 of 2 | 2 of 5 | | Spaten | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hacker-Pschorr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Löwenbräu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about German beer brands - Asked ChatGPT "Which German beer should I try?": 1. Weihenstephaner, 2. Augustiner, 3. Paulaner, 4. Bitburger - Asked ChatGPT "What are the best German beer brands?": 1. Weihenstephaner, 2. Augustiner, 3. Paulaner, 4. Franziskaner, 5. Bitburger, 6. Krombacher, 7. Ayinger, 8. Rothaus, 9. Erdinger - Asked ChatGPT "What's the best German wheat beer?": 1. Weihenstephaner, 2. Paulaner, 3. Ayinger, 4. Erdinger - Searched Google, AI Overview "german beer": named none of the brands we track - Searched Google, AI Overview "german beer brands": 1. Krombacher, 2. Beck's, 3. Bitburger, 4. Paulaner, 5. Warsteiner, 6. Radeberger, 7. Erdinger, 8. Hofbräu München, 9. Weihenstephaner, 10. Augustiner, 11. Rothaus, 12. Ayinger Not named in any answer: Spaten, Hacker-Pschorr and Löwenbräu. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for German beer brands worldwide in October 2026? - In October 2026, Spaten lost share of searches among German beer brands worldwide, from 7.7% to 6.6%. - Estimated monthly branded searches for Ayinger worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in October 2026. ## How has branded search for Ayinger and Spaten changed worldwide over the last 12 months? | Month | Ayinger estimated searches | Ayinger Share of Search | Ayinger rank | Spaten estimated searches | Spaten Share of Search | Spaten rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.9K | 1.5% | 16 | 60.5K | 9.2% | 2 | | Dec 2025 | 12.1K | 1.7% | 16 | 60.5K | 8.7% | 3 | | Jan 2026 | 9.9K | 1.7% | 16 | 49.5K | 8.4% | 5 | | Feb 2026 | 9.9K | 1.7% | 16 | 49.5K | 8.7% | 4 | | Mar 2026 | 12.1K | 1.8% | 16 | 60.5K | 8.8% | 4 | | Apr 2026 | 12.1K | 1.7% | 16 | 60.5K | 8.3% | 5 | | May 2026 | 12.1K | 1.5% | 16 | 60.5K | 7.7% | 6 | | Jun 2026 | 12.1K | 1.6% | 16 | 49.5K | 6.6% | 8 | | Jul 2026 | 12.1K | 1.6% | 16 | 49.5K | 6.5% | 7 | | Aug 2026 | 12.1K | 1.6% | 16 | 60.5K | 8% | 6 | | Sep 2026 | 14.8K | 1.9% | 16 | 60.5K | 7.7% | 5 | | Oct 2026 | 14.8K | 2% | 16 | 49.5K | 6.6% | 7 | ## How are Ayinger’s and Spaten’s branded searches counted? Brandwave collects information about searches that people make online using Ayinger’s and Spaten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ayinger**: Measured on the search term “ayinger”. - **Spaten**: Measured on the search term “spaten”. - [Ayinger profile](/demand/global-en/brands/ayinger) - [Spaten profile](/demand/global-en/brands/spaten) - [All German beer brands worldwide](/demand/global-en/categories/german-beer-brands): The set both shares are measured inside, 16 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ayinger or Spaten more popular in search? In October 2026, Spaten had more branded searches than Ayinger among German beer brands worldwide. Spaten had about 49,500 branded searches, while Ayinger had 14,800. Spaten made up 6.6% of all German beer brand searches we track, and Ayinger accounted for 2%. ## Cite this page Brandwave. "Ayinger vs Spaten: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/ayinger-vs-spaten This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ayinger-vs-spaten. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.