---
title: "AYBL vs Gymshark: Which is more popular by branded search?"
description: "Which is more popular in search, AYBL or Gymshark? Compare estimated monthly branded-search demand and Share of Search inside the Challenger activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aybl-vs-gymshark"
publisher: "Brandwave"
---

# AYBL vs Gymshark: Which is more popular by branded search?

Which is more popular in search, AYBL or Gymshark? Compare estimated monthly branded-search demand and Share of Search inside the Challenger activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AYBL and Gymshark
- **Competitive set**: Challenger activewear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **AYBL Share of Search**: 9.3%
- **Gymshark Share of Search**: 44%

## Which is more popular in search, AYBL or Gymshark?

- In August 2026, Gymshark had more branded searches than AYBL among challenger activewear brands worldwide. Gymshark was estimated to have 3.4M branded searches compared to AYBL’s 714K, and held a 44% Share of Search versus AYBL’s 9.3%.
- Gymshark was ahead of AYBL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide moved from 5.6% to 9.3%, and its estimated monthly branded searches moved from 395K to 714K.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among challenger activewear brands worldwide moved from 48.7% to 44%, and its estimated monthly branded searches held steady at 3.4M.

## How did search popularity change for challenger activewear brands worldwide in August 2026?

- In August 2026, AYBL overtook Oner Active to rank 4th among challenger activewear brands worldwide, at 9.3%.
- In August 2026, Gymshark lost estimated Share of Search among challenger activewear brands worldwide, from 47.8% to 44%.

## Month by month

| Month | AYBL estimated searches | AYBL Share of Search | AYBL rank | Gymshark estimated searches | Gymshark Share of Search | Gymshark rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 395K | 5.6% | 5 | 3.4M | 48.7% | 1 |
| Nov 2025 | 1.1M | 6.9% | 4 | 9.2M | 60.8% | 1 |
| Dec 2025 | 592K | 5.9% | 5 | 5.1M | 51% | 1 |
| Jan 2026 | 598K | 7% | 5 | 4.2M | 48.4% | 1 |
| Feb 2026 | 490K | 6.9% | 5 | 3.4M | 48.5% | 1 |
| Mar 2026 | 1.1M | 12% | 4 | 4.1M | 47.4% | 1 |
| Apr 2026 | 591K | 7.2% | 5 | 4.1M | 50.6% | 1 |
| May 2026 | 484K | 6.4% | 5 | 3.4M | 44.9% | 1 |
| Jun 2026 | 480K | 6.2% | 5 | 4.1M | 52.9% | 1 |
| Jul 2026 | 578K | 8.2% | 5 | 3.4M | 47.8% | 1 |
| Aug 2026 | 714K | 9.3% | 4 | 3.4M | 44% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AYBL’s and Gymshark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AYBL**: Measured on the search terms “aybl”, “aybl activewear”, “aybl clothing” and “aybl leggings”, summed into one figure.
- **Gymshark**: Measured on the search terms “gym shark”, “gymshark”, “gymshark apparel”, “gymshark clothing” and “gymshark leggings”, summed into one figure.

- [AYBL profile](/demand/global-en/brands/aybl)
- [Gymshark profile](/demand/global-en/brands/gymshark)
- [All challenger activewear brands worldwide](/demand/global-en/categories/challenger-activewear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AYBL or Gymshark?

In August 2026, Gymshark had more branded searches than AYBL among challenger activewear brands worldwide. Gymshark was estimated to have 3.4M branded searches compared to AYBL’s 714K, and held a 44% Share of Search versus AYBL’s 9.3%.

## Cite this page

Brandwave. "AYBL vs Gymshark: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aybl-vs-gymshark

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aybl-vs-gymshark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.