--- title: "Axure vs Framer: Which is searched more?" description: "Is Axure or Framer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Prototyping tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/axure-vs-framer" publisher: "Brandwave" --- # Axure vs Framer: Which is searched more? Is Axure or Framer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Prototyping tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Axure and Framer - **Competitive set**: Prototyping tools - **Market**: Global - **Month measured**: Sep 2026 - **Axure Share of Search**: 0.23% - **Framer Share of Search**: 1.2% ## Is Axure or Framer more popular in search? - In September 2026, Framer had more branded searches than Axure among prototyping tools worldwide. Framer had about 64,000 branded searches, while Axure had 12,100. Framer made up 1.2% of all prototyping tool searches we track, and Axure accounted for 0.23%. - Framer was ahead of Axure in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Axure’s share of searches among prototyping tools worldwide moved from 0.35% to 0.23%, and its estimated monthly branded searches moved from 22.2K to 12.1K. - Across the 12 months ending September 2026, Framer’s share of searches among prototyping tools worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 93.1K to 64K. ## Top prototyping tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Axure appeared in all five answers. Framer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Framer was listed before Axure in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Figma | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ProtoPie | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Axure | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Framer | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Proto.io | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Balsamiq | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Sketch | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | UXPin | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | InVision | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marvel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about prototyping tools - Asked ChatGPT "Which prototyping tool should I use?": 1. Figma, 2. Framer, 3. ProtoPie, 4. Axure - Asked ChatGPT "What are the best prototyping tools?": 1. Figma, 2. Framer, 3. ProtoPie, 4. Axure, 5. Balsamiq, 6. UXPin, 7. Sketch - Asked ChatGPT "What's the best prototyping tool for a product design team?": 1. Figma, 2. ProtoPie, 3. Framer, 4. Axure, 5. UXPin - Searched Google, AI Overview "prototyping tools": 1. Figma, 2. Axure, 3. Proto.io, 4. Balsamiq, 5. Sketch - Searched Google, AI Overview "ui prototyping tool": 1. Figma, 2. ProtoPie, 3. Axure, 4. Proto.io, 5. Sketch, 6. Balsamiq, 7. UXPin Not named in any answer: InVision and Marvel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for prototyping tools worldwide in September 2026? - In September 2026, InVision overtook Framer and Balsamiq to rank 2nd among prototyping tools worldwide, with 1.4% of the searches. - Estimated monthly branded searches for Axure worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026. - Estimated monthly branded searches for Framer worldwide fell 31.3% over 12 measured months, from 93.1K to 64K in September 2026. ## Month by month | Month | Axure estimated searches | Axure Share of Search | Axure rank | Framer estimated searches | Framer Share of Search | Framer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 0.35% | 6 | 93.1K | 1.4% | 2 | | Nov 2025 | 18.1K | 0.28% | 6 | 93.1K | 1.5% | 2 | | Dec 2025 | 14.8K | 0.28% | 6 | 89.8K | 1.7% | 2 | | Jan 2026 | 18.1K | 0.34% | 6 | 93.1K | 1.8% | 2 | | Feb 2026 | 14.8K | 0.28% | 6 | 93.1K | 1.8% | 2 | | Mar 2026 | 18.1K | 0.28% | 6 | 97.5K | 1.5% | 2 | | Apr 2026 | 14.8K | 0.23% | 6 | 83.7K | 1.3% | 2 | | May 2026 | 14.8K | 0.23% | 6 | 83.7K | 1.3% | 2 | | Jun 2026 | 14.8K | 0.28% | 6 | 72.7K | 1.4% | 2 | | Jul 2026 | 12.1K | 0.23% | 6 | 72.7K | 1.4% | 2 | | Aug 2026 | 12.1K | 0.28% | 6 | 63.7K | 1.5% | 2 | | Sep 2026 | 12.1K | 0.23% | 6 | 64K | 1.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Axure’s and Framer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Axure**: Measured on the search term “axure”. - **Framer**: Measured on the search terms “framer design”, “framer ui” and “framer website”, summed into one figure. - [Axure profile](/demand/global-en/brands/axure) - [Framer profile](/demand/global-en/brands/framer) - [All prototyping tools worldwide](/demand/global-en/categories/prototyping-tools): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Axure or Framer more popular in search? In September 2026, Framer had more branded searches than Axure among prototyping tools worldwide. Framer had about 64,000 branded searches, while Axure had 12,100. Framer made up 1.2% of all prototyping tool searches we track, and Axure accounted for 0.23%. ## Cite this page Brandwave. "Axure vs Framer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/axure-vs-framer This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/axure-vs-framer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.