--- title: "AXIS-Y vs MISSHA: Which is more popular?" description: "Is AXIS-Y or MISSHA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/axis-y-vs-missha" publisher: "Brandwave" --- # AXIS-Y vs MISSHA: Which is more popular? Is AXIS-Y or MISSHA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AXIS-Y and MISSHA - **Competitive set**: Korean sunscreen brands - **Market**: Global - **Month measured**: Oct 2026 - **AXIS-Y Share of Search**: 0.94% - **MISSHA Share of Search**: 1.2% ## Is AXIS-Y or MISSHA more popular in search? - In October 2026, MISSHA had more branded searches than AXIS-Y among Korean sunscreen brands worldwide. MISSHA had about 8,100 branded searches, while AXIS-Y had 6,600. MISSHA made up 1.2% of all Korean sunscreen brand searches we track, and AXIS-Y accounted for 0.94%. - MISSHA was ahead of AXIS-Y in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, AXIS-Y’s share of searches among Korean sunscreen brands worldwide held steady at 0.94%, and its estimated monthly branded searches moved from 4.4K to 6.6K. - Across the 12 months ending October 2026, MISSHA’s share of searches among Korean sunscreen brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top Korean sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither AXIS-Y nor MISSHA showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SKIN1004 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Round Lab | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Isntree | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | COSRX | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | haruharu wonder | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Torriden | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Anua | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Purito Seoul | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MISSHA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AXIS-Y | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Korean sunscreen brands - Asked ChatGPT "Which Korean sunscreen should I buy?": 1. Beauty of Joseon, 2. SKIN1004, 3. Round Lab, 4. Isntree - Asked ChatGPT "What are the best Korean sunscreen brands?": 1. Beauty of Joseon, 2. SKIN1004, 3. Round Lab, 4. Isntree, 5. Torriden - Asked ChatGPT "What's the best Korean sunscreen for oily skin?": 1. Isntree, 2. Beauty of Joseon, 3. SKIN1004 - Searched Google, AI Overview "korean sunscreen": 1. haruharu wonder, 2. Round Lab, 3. COSRX, 4. Beauty of Joseon, 5. SKIN1004 - Searched Google, AI Overview "best korean sunscreen": 1. Beauty of Joseon, 2. COSRX Not named in any answer: Anua, Purito Seoul, MISSHA and AXIS-Y. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for Korean sunscreen brands worldwide in October 2026? - In October 2026, AXIS-Y rose from 11th to 10th among Korean sunscreen brands worldwide. - Estimated monthly branded searches for MISSHA worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in October 2026. ## How has branded search for AXIS-Y and MISSHA changed worldwide over the last 12 months? | Month | AXIS-Y estimated searches | AXIS-Y Share of Search | AXIS-Y rank | MISSHA estimated searches | MISSHA Share of Search | MISSHA rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.4K | 0.94% | 10 | 6.6K | 1.4% | 9 | | Dec 2025 | 4.4K | 1.1% | 10 | 6.6K | 1.6% | 8 | | Jan 2026 | 4.4K | 0.92% | 10 | 6.6K | 1.4% | 9 | | Feb 2026 | 4.4K | 0.91% | 10 | 8.1K | 1.7% | 8 | | Mar 2026 | 6.6K | 1.1% | 10 | 9.9K | 1.6% | 9 | | Apr 2026 | 8.1K | 1.1% | 10 | 12.1K | 1.6% | 9 | | May 2026 | 8.1K | 1.1% | 11 | 12.1K | 1.6% | 9 | | Jun 2026 | 8.1K | 1.1% | 11 | 9.9K | 1.3% | 9 | | Jul 2026 | 8.1K | 1.3% | 10 | 9.9K | 1.5% | 9 | | Aug 2026 | 6.6K | 1.1% | 10 | 9.9K | 1.6% | 9 | | Sep 2026 | 5.4K | 0.92% | 11 | 8.1K | 1.4% | 9 | | Oct 2026 | 6.6K | 0.94% | 10 | 8.1K | 1.2% | 9 | ## How are AXIS-Y’s and MISSHA’s branded searches counted? Brandwave collects information about searches that people make online using AXIS-Y’s and MISSHA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AXIS-Y**: Measured on the search term “axis y sunscreen”. - **MISSHA**: Measured on the search term “missha sunscreen”. - [AXIS-Y profile](/demand/global-en/brands/axis-y) - [MISSHA profile](/demand/global-en/brands/missha) - [All Korean sunscreen brands worldwide](/demand/global-en/categories/korean-sunscreen-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AXIS-Y or MISSHA more popular in search? In October 2026, MISSHA had more branded searches than AXIS-Y among Korean sunscreen brands worldwide. MISSHA had about 8,100 branded searches, while AXIS-Y had 6,600. MISSHA made up 1.2% of all Korean sunscreen brand searches we track, and AXIS-Y accounted for 0.94%. ## Cite this page Brandwave. "AXIS-Y vs MISSHA: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/axis-y-vs-missha This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/axis-y-vs-missha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.