--- title: "Axiell vs TMS Collections: Which is searched more?" description: "Is Axiell or TMS Collections more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Museum software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/axiell-vs-tms-collections" publisher: "Brandwave" --- # Axiell vs TMS Collections: Which is searched more? Is Axiell or TMS Collections more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Museum software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Axiell and TMS Collections - **Competitive set**: Museum software - **Market**: Global - **Month measured**: Sep 2026 - **Axiell Share of Search**: 1.5% - **TMS Collections Share of Search**: 1.5% ## Is Axiell or TMS Collections more popular in search? - In September 2026, Axiell and TMS Collections were level in searches among museum software worldwide, with an estimated 2.4K versus 2.5K branded searches, at 1.5% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: TMS Collections took it in December 2025, Axiell took it in February 2026, TMS Collections took it in May 2026. - Across the 12 months ending September 2026, Axiell’s share of searches among museum software worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, TMS Collections’ share of searches among museum software worldwide moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 2K to 2.5K. ## Top museum software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Axiell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TMS Collections was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Axiell was listed before TMS Collections in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CatalogIt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PastPerfect | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Axiell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | CollectionSpace | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | TMS Collections | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | CollectiveAccess | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Argus | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tessitura | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Adlib | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about museum software - Asked ChatGPT "Which museum software should I use?": 1. CatalogIt, 2. PastPerfect, 3. CollectionSpace, 4. CollectiveAccess, 5. Axiell - Asked ChatGPT "What are the best museum software options?": 1. CatalogIt, 2. PastPerfect, 3. Axiell, 4. CollectionSpace, 5. TMS Collections, 6. Tessitura - Asked ChatGPT "What's the best museum software for collections management?": 1. Axiell, 2. TMS Collections, 3. CatalogIt, 4. CollectionSpace, 5. CollectiveAccess - Searched Google, AI Overview "museum software": 1. PastPerfect, 2. CatalogIt, 3. Argus - Searched Google, AI Overview "collections management software": 1. PastPerfect, 2. CatalogIt, 3. Axiell Not named in any answer: Adlib. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for museum software worldwide in September 2026? - Estimated monthly branded searches for TMS Collections worldwide rose 24.9% over 12 measured months, from 2K to 2.5K in September 2026. ## Month by month | Month | Axiell estimated searches | Axiell Share of Search | Axiell rank | TMS Collections estimated searches | TMS Collections Share of Search | TMS Collections rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.5% | 4 | 2K | 1.2% | 5 | | Nov 2025 | 2.9K | 1.8% | 3 | 2K | 1.2% | 5 | | Dec 2025 | 1.9K | 1% | 5 | 2.5K | 1.3% | 3 | | Jan 2026 | 2.4K | 1.4% | 5 | 2.5K | 1.5% | 4 | | Feb 2026 | 2.9K | 1.8% | 3 | 2.5K | 1.5% | 5 | | Mar 2026 | 2.9K | 1.7% | 4 | 2.5K | 1.5% | 5 | | Apr 2026 | 2.9K | 1.7% | 4 | 2.5K | 1.5% | 5 | | May 2026 | 2.4K | 1.5% | 5 | 2.5K | 1.5% | 4 | | Jun 2026 | 2.4K | 1.8% | 5 | 2.5K | 1.8% | 4 | | Jul 2026 | 1.9K | 1.4% | 5 | 2.5K | 1.8% | 4 | | Aug 2026 | 2.4K | 1.8% | 5 | 2.5K | 1.8% | 4 | | Sep 2026 | 2.4K | 1.5% | 5 | 2.5K | 1.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Axiell’s and TMS Collections’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Axiell**: Measured on the search term “axiell”. - **TMS Collections**: Measured on the search terms “gallery systems tms” and “tms collections”, summed into one figure. - [Axiell profile](/demand/global-en/brands/axiell) - [TMS Collections profile](/demand/global-en/brands/tms-collections) - [All museum software worldwide](/demand/global-en/categories/museum-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Axiell or TMS Collections more popular in search? In September 2026, Axiell and TMS Collections were level in searches among museum software worldwide, with an estimated 2.4K versus 2.5K branded searches, at 1.5% of the total each. ## Cite this page Brandwave. "Axiell vs TMS Collections: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/axiell-vs-tms-collections This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/axiell-vs-tms-collections. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.