---
title: "AXA vs World Nomads: Which is more popular by branded search?"
description: "Which is more popular in search, AXA or World Nomads? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/axa-vs-world-nomads"
publisher: "Brandwave"
---

# AXA vs World Nomads: Which is more popular by branded search?

Which is more popular in search, AXA or World Nomads? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AXA and World Nomads
- **Competitive set**: Travel insurance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **AXA Share of Search**: 88.2%
- **World Nomads Share of Search**: 1.6%

## Which is more popular in search, AXA or World Nomads?

- In August 2026, AXA had more branded searches than World Nomads among travel insurance brands worldwide. AXA was estimated to have 1.2M branded searches compared to World Nomads’ 22.2K, and held an 88.2% Share of Search versus World Nomads’ 1.6%.
- AXA was ahead of World Nomads in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance brands worldwide moved from 90.2% to 88.2%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, World Nomads’ estimated Share of Search among travel insurance brands worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for travel insurance brands worldwide in August 2026?

- In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%.

## Month by month

| Month | AXA estimated searches | AXA Share of Search | AXA rank | World Nomads estimated searches | World Nomads Share of Search | World Nomads rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 90.2% | 1 | 22.2K | 1.6% | 5 |
| Nov 2025 | 1.2M | 91.1% | 1 | 18.1K | 1.4% | 5 |
| Dec 2025 | 1.2M | 91.4% | 1 | 22.2K | 1.7% | 5 |
| Jan 2026 | 1.5M | 89.8% | 1 | 27.1K | 1.6% | 5 |
| Feb 2026 | 1.2M | 88.8% | 1 | 27.1K | 2% | 5 |
| Mar 2026 | 1.5M | 90.3% | 1 | 27.1K | 1.6% | 5 |
| Apr 2026 | 1.2M | 89.8% | 1 | 22.2K | 1.6% | 5 |
| May 2026 | 1.2M | 89.1% | 1 | 22.2K | 1.6% | 5 |
| Jun 2026 | 1.2M | 90% | 1 | 18.1K | 1.3% | 5 |
| Jul 2026 | 1.2M | 90.2% | 1 | 22.2K | 1.6% | 5 |
| Aug 2026 | 1.2M | 88.2% | 1 | 22.2K | 1.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AXA’s and World Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AXA**: Measured on the search term “axa”.
- **World Nomads**: Measured on the search term “world nomads”.

- [AXA profile](/demand/global-en/brands/axa)
- [World Nomads profile](/demand/global-en/brands/world-nomads)
- [All travel insurance brands worldwide](/demand/global-en/categories/travel-insurance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AXA or World Nomads?

In August 2026, AXA had more branded searches than World Nomads among travel insurance brands worldwide. AXA was estimated to have 1.2M branded searches compared to World Nomads’ 22.2K, and held an 88.2% Share of Search versus World Nomads’ 1.6%.

## Cite this page

Brandwave. "AXA vs World Nomads: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/axa-vs-world-nomads

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/axa-vs-world-nomads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.