---
title: "AXA vs Humana: Which is more popular by branded search?"
description: "Which is more popular in search, AXA or Humana? Compare estimated monthly branded-search demand and Share of Search inside the Health insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/axa-vs-humana"
publisher: "Brandwave"
---

# AXA vs Humana: Which is more popular by branded search?

Which is more popular in search, AXA or Humana? Compare estimated monthly branded-search demand and Share of Search inside the Health insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AXA and Humana
- **Competitive set**: Health insurance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **AXA Share of Search**: 47.1%
- **Humana Share of Search**: 0.86%

## Which is more popular in search, AXA or Humana?

- In August 2026, AXA had more branded searches than Humana among health insurance brands worldwide. AXA was estimated to have 1.2M branded searches compared to Humana’s 22.2K, and held a 47.1% Share of Search versus Humana’s 0.86%.
- AXA was ahead of Humana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among health insurance brands worldwide moved from 54.2% to 47.1%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Humana’s estimated Share of Search among health insurance brands worldwide moved from 1.5% to 0.86%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

## How did search popularity change for health insurance brands worldwide in August 2026?

- In August 2026, AXA lost estimated Share of Search among health insurance brands worldwide, from 55.8% to 47.1%.
- Estimated monthly branded searches for Humana worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Month by month

| Month | AXA estimated searches | AXA Share of Search | AXA rank | Humana estimated searches | Humana Share of Search | Humana rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 54.2% | 1 | 33.1K | 1.5% | 5 |
| Nov 2025 | 1.2M | 59.4% | 1 | 27.1K | 1.3% | 5 |
| Dec 2025 | 1.2M | 59.4% | 1 | 27.1K | 1.3% | 5 |
| Jan 2026 | 1.5M | 59.8% | 1 | 33.1K | 1.3% | 5 |
| Feb 2026 | 1.2M | 59.7% | 1 | 22.2K | 1.1% | 5 |
| Mar 2026 | 1.5M | 64.5% | 1 | 27.1K | 1.2% | 5 |
| Apr 2026 | 1.2M | 64.1% | 1 | 22.2K | 1.2% | 5 |
| May 2026 | 1.2M | 64.1% | 1 | 22.2K | 1.2% | 5 |
| Jun 2026 | 1.2M | 55.7% | 1 | 22.2K | 1% | 5 |
| Jul 2026 | 1.2M | 55.8% | 1 | 22.2K | 1% | 5 |
| Aug 2026 | 1.2M | 47.1% | 1 | 22.2K | 0.86% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AXA’s and Humana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AXA**: Measured on the search term “axa”.
- **Humana**: Measured on the search term “humana insurance”.

- [AXA profile](/demand/global-en/brands/axa)
- [Humana profile](/demand/global-en/brands/humana)
- [All health insurance brands worldwide](/demand/global-en/categories/health-insurance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AXA or Humana?

In August 2026, AXA had more branded searches than Humana among health insurance brands worldwide. AXA was estimated to have 1.2M branded searches compared to Humana’s 22.2K, and held a 47.1% Share of Search versus Humana’s 0.86%.

## Cite this page

Brandwave. "AXA vs Humana: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/axa-vs-humana

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/axa-vs-humana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.