---
title: "AXA vs Cover-More: Which is more popular by branded search?"
description: "Which is more popular in search, AXA or Cover-More? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/axa-vs-cover-more"
publisher: "Brandwave"
---

# AXA vs Cover-More: Which is more popular by branded search?

Which is more popular in search, AXA or Cover-More? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AXA and Cover-More
- **Competitive set**: Travel insurance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **AXA Share of Search**: 88.2%
- **Cover-More Share of Search**: 2.9%

## Which is more popular in search, AXA or Cover-More?

- In August 2026, AXA had more branded searches than Cover-More among travel insurance brands worldwide. AXA was estimated to have 1.2M branded searches compared to Cover-More’s 40.5K, and held an 88.2% Share of Search versus Cover-More’s 2.9%.
- AXA was ahead of Cover-More in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance brands worldwide moved from 90.2% to 88.2%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurance brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

## How did search popularity change for travel insurance brands worldwide in August 2026?

- In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%.
- Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

## Month by month

| Month | AXA estimated searches | AXA Share of Search | AXA rank | Cover-More estimated searches | Cover-More Share of Search | Cover-More rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 90.2% | 1 | 33.1K | 2.4% | 3 |
| Nov 2025 | 1.2M | 91.1% | 1 | 33.1K | 2.5% | 3 |
| Dec 2025 | 1.2M | 91.4% | 1 | 33.1K | 2.5% | 2 |
| Jan 2026 | 1.5M | 89.8% | 1 | 49.5K | 3% | 3 |
| Feb 2026 | 1.2M | 88.8% | 1 | 33.1K | 2.4% | 3 |
| Mar 2026 | 1.5M | 90.3% | 1 | 40.5K | 2.4% | 3 |
| Apr 2026 | 1.2M | 89.8% | 1 | 33.1K | 2.4% | 3 |
| May 2026 | 1.2M | 89.1% | 1 | 33.1K | 2.4% | 3 |
| Jun 2026 | 1.2M | 90% | 1 | 40.5K | 3% | 3 |
| Jul 2026 | 1.2M | 90.2% | 1 | 33.1K | 2.4% | 3 |
| Aug 2026 | 1.2M | 88.2% | 1 | 40.5K | 2.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AXA’s and Cover-More’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AXA**: Measured on the search term “axa”.
- **Cover-More**: Measured on the search term “cover-more”.

- [AXA profile](/demand/global-en/brands/axa)
- [Cover-More profile](/demand/global-en/brands/cover-more)
- [All travel insurance brands worldwide](/demand/global-en/categories/travel-insurance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AXA or Cover-More?

In August 2026, AXA had more branded searches than Cover-More among travel insurance brands worldwide. AXA was estimated to have 1.2M branded searches compared to Cover-More’s 40.5K, and held an 88.2% Share of Search versus Cover-More’s 2.9%.

## Cite this page

Brandwave. "AXA vs Cover-More: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/axa-vs-cover-more

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/axa-vs-cover-more. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.