--- title: "AWS WAF vs Wordfence: Which is searched more?" description: "Is AWS WAF or Wordfence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aws-waf-vs-wordfence" publisher: "Brandwave" --- # AWS WAF vs Wordfence: Which is searched more? Is AWS WAF or Wordfence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWS WAF and Wordfence - **Competitive set**: Website security platforms - **Market**: Global - **Month measured**: Sep 2026 - **AWS WAF Share of Search**: 0.26% - **Wordfence Share of Search**: 0.3% ## Is AWS WAF or Wordfence more popular in search? - In September 2026, Wordfence had more branded searches than AWS WAF among website security platforms worldwide. Wordfence had about 25,600 branded searches, while AWS WAF had 22,200. Wordfence made up 0.3% of all website security platform searches we track, and AWS WAF accounted for 0.26%. - The lead changed hands 5 times in the 12 months ending September 2026: Wordfence took it in November 2025, AWS WAF took it in December 2025, Wordfence took it in January 2026, AWS WAF took it in March 2026, Wordfence took it in May 2026. - Across the 12 months ending September 2026, AWS WAF’s share of searches among website security platforms worldwide moved from 0.44% to 0.26%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Wordfence’s share of searches among website security platforms worldwide moved from 0.43% to 0.3%, and its estimated monthly branded searches moved from 25.9K to 25.6K. ## Top website security platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wordfence was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AWS WAF was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wordfence was listed before AWS WAF in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cloudflare | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sucuri | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wordfence | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Imperva | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | AWS WAF | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SiteLock | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | GoDaddy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about website security platforms - Asked ChatGPT "Which website security platform should I use?": 1. Cloudflare, 2. Wordfence, 3. Sucuri, 4. AWS WAF - Asked ChatGPT "What are the best website security platforms?": 1. Cloudflare, 2. Wordfence, 3. Sucuri, 4. AWS WAF, 5. Imperva - Asked ChatGPT "What's the best website security platform for site protection?": 1. Cloudflare, 2. Wordfence, 3. Sucuri, 4. Imperva - Searched Google, AI Overview "website security platform": 1. Sucuri, 2. Imperva, 3. SiteLock - Searched Google, AI Overview "website security software": named none of the brands we track Not named in any answer: GoDaddy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for website security platforms worldwide in September 2026? - Estimated monthly branded searches for AWS WAF worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | AWS WAF estimated searches | AWS WAF Share of Search | AWS WAF rank | Wordfence estimated searches | Wordfence Share of Search | Wordfence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 0.44% | 4 | 25.9K | 0.43% | 6 | | Nov 2025 | 22.2K | 0.17% | 5 | 26.4K | 0.2% | 4 | | Dec 2025 | 22.2K | 0.28% | 4 | 21.5K | 0.27% | 6 | | Jan 2026 | 22.2K | 0.3% | 5 | 25.6K | 0.35% | 4 | | Feb 2026 | 22.2K | 0.34% | 5 | 26.4K | 0.4% | 4 | | Mar 2026 | 27.1K | 0.34% | 4 | 26.4K | 0.33% | 5 | | Apr 2026 | 27.1K | 0.38% | 4 | 26.4K | 0.37% | 5 | | May 2026 | 22.2K | 0.31% | 5 | 25.6K | 0.36% | 4 | | Jun 2026 | 22.2K | 0.31% | 5 | 25.9K | 0.36% | 4 | | Jul 2026 | 22.2K | 0.31% | 5 | 26.4K | 0.37% | 4 | | Aug 2026 | 22.2K | 0.28% | 5 | 26.4K | 0.34% | 4 | | Sep 2026 | 22.2K | 0.26% | 5 | 25.6K | 0.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using AWS WAF’s and Wordfence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWS WAF**: Measured on the search term “aws waf”. - **Wordfence**: Measured on the search terms “word fence”, “wordfence”, “wordfence plugin” and “wordfence security”, summed into one figure. - [AWS WAF profile](/demand/global-en/brands/aws-waf) - [Wordfence profile](/demand/global-en/brands/wordfence) - [All website security platforms worldwide](/demand/global-en/categories/website-security-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWS WAF or Wordfence more popular in search? In September 2026, Wordfence had more branded searches than AWS WAF among website security platforms worldwide. Wordfence had about 25,600 branded searches, while AWS WAF had 22,200. Wordfence made up 0.3% of all website security platform searches we track, and AWS WAF accounted for 0.26%. ## Cite this page Brandwave. "AWS WAF vs Wordfence: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aws-waf-vs-wordfence This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aws-waf-vs-wordfence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.