--- title: "AWS WAF vs Cloudflare: Which is searched more?" description: "Is AWS WAF or Cloudflare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aws-waf-vs-cloudflare" publisher: "Brandwave" --- # AWS WAF vs Cloudflare: Which is searched more? Is AWS WAF or Cloudflare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWS WAF and Cloudflare - **Competitive set**: Website security platforms - **Market**: Global - **Month measured**: Sep 2026 - **AWS WAF Share of Search**: 0.26% - **Cloudflare Share of Search**: 47.6% ## Is AWS WAF or Cloudflare more popular in search? - In September 2026, Cloudflare had more branded searches than AWS WAF among website security platforms worldwide. Cloudflare had about 4.1 million branded searches, while AWS WAF had 22,200. Cloudflare made up 47.6% of all website security platform searches we track, and AWS WAF accounted for 0.26%. - Cloudflare was ahead of AWS WAF in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AWS WAF’s share of searches among website security platforms worldwide moved from 0.44% to 0.26%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Cloudflare’s share of searches among website security platforms worldwide moved from 36.8% to 47.6%, and its estimated monthly branded searches moved from 2.2M to 4.1M. ## Top website security platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cloudflare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AWS WAF was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudflare was listed before AWS WAF in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cloudflare | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sucuri | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wordfence | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Imperva | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | AWS WAF | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SiteLock | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | GoDaddy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about website security platforms - Asked ChatGPT "Which website security platform should I use?": 1. Cloudflare, 2. Wordfence, 3. Sucuri, 4. AWS WAF - Asked ChatGPT "What are the best website security platforms?": 1. Cloudflare, 2. Wordfence, 3. Sucuri, 4. AWS WAF, 5. Imperva - Asked ChatGPT "What's the best website security platform for site protection?": 1. Cloudflare, 2. Wordfence, 3. Sucuri, 4. Imperva - Searched Google, AI Overview "website security platform": 1. Sucuri, 2. Imperva, 3. SiteLock - Searched Google, AI Overview "website security software": named none of the brands we track Not named in any answer: GoDaddy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for website security platforms worldwide in September 2026? - In September 2026, GoDaddy overtook Cloudflare to become the leader among website security platforms worldwide, with 49.2% of the searches. - In September 2026, Cloudflare lost share of searches among website security platforms worldwide, from 52.5% to 47.6%. - Estimated monthly branded searches for AWS WAF worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | AWS WAF estimated searches | AWS WAF Share of Search | AWS WAF rank | Cloudflare estimated searches | Cloudflare Share of Search | Cloudflare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 0.44% | 4 | 2.2M | 36.8% | 2 | | Nov 2025 | 22.2K | 0.17% | 5 | 9.1M | 70.7% | 1 | | Dec 2025 | 22.2K | 0.28% | 4 | 4.1M | 51.8% | 1 | | Jan 2026 | 22.2K | 0.3% | 5 | 2.7M | 37.4% | 2 | | Feb 2026 | 22.2K | 0.34% | 5 | 2.7M | 42% | 2 | | Mar 2026 | 27.1K | 0.34% | 4 | 3.4M | 42.5% | 2 | | Apr 2026 | 27.1K | 0.38% | 4 | 3.4M | 47.2% | 2 | | May 2026 | 22.2K | 0.31% | 5 | 3.4M | 47% | 2 | | Jun 2026 | 22.2K | 0.31% | 5 | 3.4M | 47.2% | 2 | | Jul 2026 | 22.2K | 0.31% | 5 | 3.4M | 47.3% | 2 | | Aug 2026 | 22.2K | 0.28% | 5 | 4.1M | 52.5% | 1 | | Sep 2026 | 22.2K | 0.26% | 5 | 4.1M | 47.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using AWS WAF’s and Cloudflare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWS WAF**: Measured on the search term “aws waf”. - **Cloudflare**: Measured on the search term “cloudflare”. - [AWS WAF profile](/demand/global-en/brands/aws-waf) - [Cloudflare profile](/demand/global-en/brands/cloudflare) - [All website security platforms worldwide](/demand/global-en/categories/website-security-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWS WAF or Cloudflare more popular in search? In September 2026, Cloudflare had more branded searches than AWS WAF among website security platforms worldwide. Cloudflare had about 4.1 million branded searches, while AWS WAF had 22,200. Cloudflare made up 47.6% of all website security platform searches we track, and AWS WAF accounted for 0.26%. ## Cite this page Brandwave. "AWS WAF vs Cloudflare: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aws-waf-vs-cloudflare This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aws-waf-vs-cloudflare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.