---
title: "AWS vs Split: Which is searched more?"
description: "Which is more popular in search, AWS or Split? Compare estimated monthly branded-search demand and Share of Search inside the Feature Toggle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aws-vs-split"
publisher: "Brandwave"
---

# AWS vs Split: Which is searched more?

Which is more popular in search, AWS or Split? Compare estimated monthly branded-search demand and Share of Search inside the Feature Toggle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AWS and Split
- **Competitive set**: Feature Toggle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **AWS Share of Search**: 54.4%
- **Split Share of Search**: 36.5%

## Which is more popular in search, AWS or Split?

- In September 2026, AWS had more branded searches than Split among feature Toggle brands worldwide. AWS was estimated to have 2.2M branded searches compared to Split’s 1.5M, and held a 54.4% Share of Search versus Split’s 36.5%.
- The lead changed hands 2 times in the 12 months ending September 2026: Split took it in May 2026, AWS took it in September 2026.
- Across the 12 months ending September 2026, AWS’s estimated Share of Search among feature Toggle brands worldwide moved from 75.5% to 54.4%, and its estimated monthly branded searches moved from 6.1M to 2.2M.
- Across the 12 months ending September 2026, Split’s estimated Share of Search among feature Toggle brands worldwide moved from 18.5% to 36.5%, and its estimated monthly branded searches held steady at 1.5M.

## How did search popularity change for feature Toggle brands worldwide in September 2026?

- In September 2026, AWS overtook Split to become the leader among feature Toggle brands worldwide, with 54.4% estimated Share of Search.
- In September 2026, Split lost estimated Share of Search among feature Toggle brands worldwide, from 45.4% to 36.5%.

## Month by month

| Month | AWS estimated searches | AWS Share of Search | AWS rank | Split estimated searches | Split Share of Search | Split rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 75.5% | 1 | 1.5M | 18.5% | 2 |
| Nov 2025 | 2.2M | 57.3% | 1 | 1.2M | 31.3% | 2 |
| Dec 2025 | 1.8M | 52.4% | 1 | 1.2M | 35% | 2 |
| Jan 2026 | 1.8M | 47.8% | 1 | 1.5M | 39.2% | 2 |
| Feb 2026 | 1.8M | 52.4% | 1 | 1.2M | 35% | 2 |
| Mar 2026 | 2.2M | 53.5% | 1 | 1.5M | 35.9% | 2 |
| Apr 2026 | 1.8M | 48.9% | 1 | 1.5M | 40.2% | 2 |
| May 2026 | 1.8M | 45% | 2 | 1.8M | 45.1% | 1 |
| Jun 2026 | 1.8M | 45.3% | 2 | 1.8M | 45.3% | 1 |
| Jul 2026 | 1.8M | 45.3% | 2 | 1.8M | 45.3% | 1 |
| Aug 2026 | 1.8M | 45.3% | 2 | 1.8M | 45.4% | 1 |
| Sep 2026 | 2.2M | 54.4% | 1 | 1.5M | 36.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using AWS’s and Split’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AWS**: Measured on the search term “aws”.
- **Split**: Measured on the search terms “split” and “split io”, summed into one figure.

- [AWS profile](/demand/global-en/brands/aws)
- [Split profile](/demand/global-en/brands/split)
- [All feature Toggle brands worldwide](/demand/global-en/categories/feature-toggle-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AWS or Split?

In September 2026, AWS had more branded searches than Split among feature Toggle brands worldwide. AWS was estimated to have 2.2M branded searches compared to Split’s 1.5M, and held a 54.4% Share of Search versus Split’s 36.5%.

## Cite this page

Brandwave. "AWS vs Split: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aws-vs-split

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aws-vs-split. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.