---
title: "AWS vs Cloudability: Which is more popular by branded search?"
description: "Which is more popular in search, AWS or Cloudability? Compare estimated monthly branded-search demand and Share of Search inside the Cloud certifications set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aws-vs-cloudability"
publisher: "Brandwave"
---

# AWS vs Cloudability: Which is more popular by branded search?

Which is more popular in search, AWS or Cloudability? Compare estimated monthly branded-search demand and Share of Search inside the Cloud certifications set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AWS and Cloudability
- **Competitive set**: Cloud certifications
- **Market**: Global
- **Month measured**: Aug 2026
- **AWS Share of Search**: 6.3%
- **Cloudability Share of Search**: 0.01%

## Which is more popular in search, AWS or Cloudability?

- In August 2026, AWS had more branded searches than Cloudability among cloud certifications worldwide. AWS was estimated to have 1.8M branded searches compared to Cloudability’s 3.7K, and held a 6.3% Share of Search versus Cloudability’s 0.01%.
- AWS was ahead of Cloudability in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS’s estimated Share of Search among cloud certifications worldwide moved from 13.4% to 6.3%, and its estimated monthly branded searches moved from 6.1M to 1.8M.
- Across the 11 months ending August 2026, Cloudability’s estimated Share of Search among cloud certifications worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 5.2K to 3.7K.

## How did search popularity change for cloud certifications worldwide in August 2026?

- AWS’s estimated Share of Search among cloud certifications worldwide has gained ground for 3 months in a row, from 4.4% to 6.3% in August 2026.
- Estimated monthly branded searches for Cloudability worldwide fell 29.7% over 11 measured months, from 5.2K to 3.7K in August 2026.

## Month by month

| Month | AWS estimated searches | AWS Share of Search | AWS rank | Cloudability estimated searches | Cloudability Share of Search | Cloudability rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 13.4% | 2 | 5.2K | 0.01% | 6 |
| Nov 2025 | 2.2M | 5.4% | 2 | 4.3K | 0.01% | 6 |
| Dec 2025 | 1.8M | 5.3% | 2 | 3.4K | <0.01% | 6 |
| Jan 2026 | 1.8M | 5.3% | 2 | 4.4K | 0.01% | 6 |
| Feb 2026 | 1.8M | 5.2% | 2 | 4.4K | 0.01% | 6 |
| Mar 2026 | 2.2M | 5.3% | 2 | 5.2K | 0.01% | 6 |
| Apr 2026 | 1.8M | 4.4% | 2 | 4.4K | 0.01% | 6 |
| May 2026 | 1.8M | 4.4% | 2 | 3.7K | <0.01% | 6 |
| Jun 2026 | 1.8M | 5.1% | 2 | 4.5K | 0.01% | 6 |
| Jul 2026 | 1.8M | 6.1% | 2 | 3.7K | 0.01% | 6 |
| Aug 2026 | 1.8M | 6.3% | 2 | 3.7K | 0.01% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AWS’s and Cloudability’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AWS**: Measured on the search term “aws”.
- **Cloudability**: Measured on the search terms “cloudability”, “cloudability finops”, “finops cloudability” and “ibm cloudability”, summed into one figure.

- [AWS profile](/demand/global-en/brands/aws)
- [Cloudability profile](/demand/global-en/brands/cloudability)
- [All cloud certifications worldwide](/demand/global-en/categories/cloud-certifications): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AWS or Cloudability?

In August 2026, AWS had more branded searches than Cloudability among cloud certifications worldwide. AWS was estimated to have 1.8M branded searches compared to Cloudability’s 3.7K, and held a 6.3% Share of Search versus Cloudability’s 0.01%.

## Cite this page

Brandwave. "AWS vs Cloudability: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aws-vs-cloudability

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aws-vs-cloudability. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.