--- title: "AWS Secrets Manager vs Vault: Which is searched more?" description: "Is AWS Secrets Manager or Vault more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Secrets management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aws-secrets-manager-vs-hashicorp-vault" publisher: "Brandwave" --- # AWS Secrets Manager vs Vault: Which is searched more? Is AWS Secrets Manager or Vault more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Secrets management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWS Secrets Manager and Vault - **Competitive set**: Secrets management platforms - **Market**: Global - **Month measured**: Sep 2026 - **AWS Secrets Manager Share of Search**: 1.2% - **Vault Share of Search**: 3.2% ## Is AWS Secrets Manager or Vault more popular in search? - In September 2026, Vault had more branded searches than AWS Secrets Manager among secrets management platforms worldwide. Vault had about 41,600 branded searches, while AWS Secrets Manager had 14,800. Vault made up 3.2% of all secrets management platform searches we track, and AWS Secrets Manager accounted for 1.2%. - Vault was ahead of AWS Secrets Manager in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AWS Secrets Manager’s share of searches among secrets management platforms worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Vault’s share of searches among secrets management platforms worldwide moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 42K to 41.6K. ## Top secrets management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both AWS Secrets Manager and Vault showed up in all five answers. Vault was listed before AWS Secrets Manager in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vault | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Infisical | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Secrets Manager | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | 1Password | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Akeyless | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Doppler | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Google Cloud Secret Manager | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about secrets management platforms - Asked ChatGPT "Which secrets management platform should I use?": 1. Vault, 2. AWS Secrets Manager, 3. Infisical, 4. Google Cloud Secret Manager, 5. 1Password - Asked ChatGPT "What are the best secrets management platforms?": 1. Vault, 2. AWS Secrets Manager, 3. Google Cloud Secret Manager, 4. Infisical, 5. Doppler, 6. Akeyless, 7. 1Password - Asked ChatGPT "What's the best secrets management platform for small dev team?": 1. Infisical, 2. Doppler, 3. 1Password, 4. AWS Secrets Manager, 5. Vault - Searched Google, AI Overview "secrets management platform": 1. Vault, 2. Akeyless, 3. Infisical, 4. AWS Secrets Manager, 5. Doppler, 6. 1Password - Searched Google, AI Overview "store secrets securely": 1. 1Password, 2. Vault, 3. Akeyless, 4. AWS Secrets Manager Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for secrets management platforms worldwide in September 2026? - Estimated monthly branded searches for AWS Secrets Manager worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | AWS Secrets Manager estimated searches | AWS Secrets Manager Share of Search | AWS Secrets Manager rank | Vault estimated searches | Vault Share of Search | Vault rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 1.8% | 4 | 42K | 4.2% | 3 | | Nov 2025 | 18.1K | 2% | 4 | 34.4K | 3.7% | 3 | | Dec 2025 | 14.8K | 1.6% | 4 | 34.3K | 3.7% | 3 | | Jan 2026 | 18.1K | 1.7% | 4 | 34.4K | 3.3% | 3 | | Feb 2026 | 18.1K | 1.9% | 4 | 34.2K | 3.7% | 3 | | Mar 2026 | 22.2K | 1.9% | 4 | 41.6K | 3.7% | 3 | | Apr 2026 | 18.1K | 1.6% | 5 | 42.5K | 3.7% | 3 | | May 2026 | 18.1K | 1.6% | 5 | 34.1K | 3% | 3 | | Jun 2026 | 18.1K | 1.7% | 5 | 37.1K | 3.5% | 3 | | Jul 2026 | 18.1K | 0.91% | 5 | 34.4K | 1.7% | 3 | | Aug 2026 | 18.1K | 1.6% | 5 | 34.1K | 3% | 3 | | Sep 2026 | 14.8K | 1.2% | 5 | 41.6K | 3.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using AWS Secrets Manager’s and Vault’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWS Secrets Manager**: Measured on the search term “aws secrets manager”. - **Vault**: Measured on the search terms “hashicorp vault”, “vault management”, “vault secrets” and “vault secrets management”, summed into one figure. - [AWS Secrets Manager profile](/demand/global-en/brands/aws-secrets-manager) - [Vault profile](/demand/global-en/brands/hashicorp-vault) - [All secrets management platforms worldwide](/demand/global-en/categories/secrets-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWS Secrets Manager or Vault more popular in search? In September 2026, Vault had more branded searches than AWS Secrets Manager among secrets management platforms worldwide. Vault had about 41,600 branded searches, while AWS Secrets Manager had 14,800. Vault made up 3.2% of all secrets management platform searches we track, and AWS Secrets Manager accounted for 1.2%. ## Cite this page Brandwave. "AWS Secrets Manager vs Vault: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aws-secrets-manager-vs-hashicorp-vault This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aws-secrets-manager-vs-hashicorp-vault. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.