--- title: "AWS Migration Hub vs Azure Migrate: Which is more popular by branded search?" description: "Which is more popular in search, AWS Migration Hub or Azure Migrate? Compare estimated monthly branded-search demand and Share of Search inside the Cloud migration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aws-migration-hub-vs-azure-migrate" publisher: "Brandwave" --- # AWS Migration Hub vs Azure Migrate: Which is more popular by branded search? Which is more popular in search, AWS Migration Hub or Azure Migrate? Compare estimated monthly branded-search demand and Share of Search inside the Cloud migration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWS Migration Hub and Azure Migrate - **Competitive set**: Cloud migration platforms - **Market**: Global - **Month measured**: Aug 2026 - **AWS Migration Hub Share of Search**: 1.6% - **Azure Migrate Share of Search**: 5.2% ## Which is more popular in search, AWS Migration Hub or Azure Migrate? - In August 2026, Azure Migrate had more branded searches than AWS Migration Hub among cloud migration platforms worldwide. Azure Migrate was estimated to have 2.9K branded searches compared to AWS Migration Hub’s 880, and held a 5.2% Share of Search versus AWS Migration Hub’s 1.6%. - Azure Migrate was ahead of AWS Migration Hub in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AWS Migration Hub’s estimated Share of Search among cloud migration platforms worldwide moved from 3.2% to 1.6%, and its estimated monthly branded searches moved from 1.9K to 880. - Across the 11 months ending August 2026, Azure Migrate’s estimated Share of Search among cloud migration platforms worldwide moved from 9% to 5.2%, and its estimated monthly branded searches moved from 5.4K to 2.9K. ## How did search popularity change for cloud migration platforms worldwide in August 2026? - In August 2026, Azure Migrate lost estimated Share of Search among cloud migration platforms worldwide, from 7.6% to 5.2%. - Estimated monthly branded searches for AWS Migration Hub worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026. ## Month by month | Month | AWS Migration Hub estimated searches | AWS Migration Hub Share of Search | AWS Migration Hub rank | Azure Migrate estimated searches | Azure Migrate Share of Search | Azure Migrate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 3.2% | 3 | 5.4K | 9% | 2 | | Nov 2025 | 1.6K | 2.8% | 3 | 4.4K | 7.6% | 2 | | Dec 2025 | 1.6K | 2.8% | 3 | 3.6K | 6.3% | 2 | | Jan 2026 | 1.6K | 2.8% | 3 | 4.4K | 7.6% | 2 | | Feb 2026 | 1.6K | 3.8% | 3 | 4.4K | 10.6% | 2 | | Mar 2026 | 1.9K | 3.8% | 3 | 5.4K | 10.7% | 2 | | Apr 2026 | 1.6K | 3.7% | 3 | 5.4K | 12.6% | 2 | | May 2026 | 1.6K | 3.3% | 3 | 4.4K | 9% | 2 | | Jun 2026 | 1K | 1.8% | 3 | 4.4K | 7.7% | 2 | | Jul 2026 | 880 | 1.9% | 3 | 3.6K | 7.6% | 2 | | Aug 2026 | 880 | 1.6% | 3 | 2.9K | 5.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AWS Migration Hub’s and Azure Migrate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWS Migration Hub**: Measured on the search term “aws migration hub”. - **Azure Migrate**: Measured on the search term “azure migrate”. - [AWS Migration Hub profile](/demand/global-en/brands/aws-migration-hub) - [Azure Migrate profile](/demand/global-en/brands/azure-migrate) - [All cloud migration platforms worldwide](/demand/global-en/categories/cloud-migration-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AWS Migration Hub or Azure Migrate? In August 2026, Azure Migrate had more branded searches than AWS Migration Hub among cloud migration platforms worldwide. Azure Migrate was estimated to have 2.9K branded searches compared to AWS Migration Hub’s 880, and held a 5.2% Share of Search versus AWS Migration Hub’s 1.6%. ## Cite this page Brandwave. "AWS Migration Hub vs Azure Migrate: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aws-migration-hub-vs-azure-migrate This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aws-migration-hub-vs-azure-migrate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.