---
title: "AWS Glue vs Informatica: Which is searched more?"
description: "Is AWS Glue or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aws-glue-vs-informatica"
publisher: "Brandwave"
---

# AWS Glue vs Informatica: Which is searched more?

Is AWS Glue or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AWS Glue and Informatica
- **Competitive set**: Data integration and ETL tools
- **Market**: Global
- **Month measured**: Sep 2026
- **AWS Glue Share of Search**: 1.6%
- **Informatica Share of Search**: 26.7%

## Is AWS Glue or Informatica more popular in search?

- In September 2026, Informatica had more branded searches than AWS Glue among data integration and ETL tools worldwide. Informatica had about 368,000 branded searches, while AWS Glue had 22,200. Informatica made up 26.7% of all data integration and ETL tool searches we track, and AWS Glue accounted for 1.6%.
- Informatica was ahead of AWS Glue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AWS Glue’s share of searches among data integration and ETL tools worldwide moved from 2.5% to 1.6%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending September 2026, Informatica’s share of searches among data integration and ETL tools worldwide moved from 28.1% to 26.7%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for data integration and ETL tools worldwide in September 2026?

- In September 2026, Informatica gained share of searches among data integration and ETL tools worldwide, from 23.8% to 26.7%.
- Estimated monthly branded searches for AWS Glue worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

## Month by month

| Month | AWS Glue estimated searches | AWS Glue Share of Search | AWS Glue rank | Informatica estimated searches | Informatica Share of Search | Informatica rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 2.5% | 10 | 450K | 28.1% | 2 |
| Nov 2025 | 33.1K | 2.5% | 10 | 368K | 27.6% | 2 |
| Dec 2025 | 27.1K | 2.1% | 10 | 301K | 23.9% | 2 |
| Jan 2026 | 33.1K | 2.3% | 10 | 368K | 26.1% | 2 |
| Feb 2026 | 27.1K | 2.1% | 10 | 368K | 28% | 2 |
| Mar 2026 | 33.1K | 2.2% | 10 | 450K | 29.4% | 2 |
| Apr 2026 | 27.1K | 2% | 10 | 368K | 26.7% | 2 |
| May 2026 | 22.2K | 1.7% | 10 | 368K | 27.5% | 2 |
| Jun 2026 | 22.2K | 1.7% | 10 | 301K | 23.4% | 2 |
| Jul 2026 | 22.2K | 1.9% | 10 | 301K | 25.1% | 2 |
| Aug 2026 | 22.2K | 1.8% | 10 | 301K | 23.8% | 2 |
| Sep 2026 | 22.2K | 1.6% | 10 | 368K | 26.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using AWS Glue’s and Informatica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AWS Glue**: Measured on the search term “aws glue”.
- **Informatica**: Measured on the search term “informatica”.

- [AWS Glue profile](/demand/global-en/brands/aws-glue)
- [Informatica profile](/demand/global-en/brands/informatica)
- [All data integration and ETL tools worldwide](/demand/global-en/categories/data-integration-tools): The set both shares are measured inside, 14 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is AWS Glue or Informatica more popular in search?

In September 2026, Informatica had more branded searches than AWS Glue among data integration and ETL tools worldwide. Informatica had about 368,000 branded searches, while AWS Glue had 22,200. Informatica made up 26.7% of all data integration and ETL tool searches we track, and AWS Glue accounted for 1.6%.

## Cite this page

Brandwave. "AWS Glue vs Informatica: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aws-glue-vs-informatica

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aws-glue-vs-informatica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.