--- title: "AWS Entity Resolution vs Informatica: Which is searched more?" description: "Is AWS Entity Resolution or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity resolution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aws-entity-resolution-vs-informatica" publisher: "Brandwave" --- # AWS Entity Resolution vs Informatica: Which is searched more? Is AWS Entity Resolution or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity resolution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWS Entity Resolution and Informatica - **Competitive set**: Identity resolution platforms - **Market**: Global - **Month measured**: Sep 2026 - **AWS Entity Resolution Share of Search**: 0.13% - **Informatica Share of Search**: 64.7% ## Is AWS Entity Resolution or Informatica more popular in search? - In September 2026, Informatica had more branded searches than AWS Entity Resolution among identity resolution platforms worldwide. Informatica had about 368,000 branded searches, while AWS Entity Resolution had 720. Informatica made up 64.7% of all identity resolution platform searches we track, and AWS Entity Resolution accounted for 0.13%. - Informatica was ahead of AWS Entity Resolution in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AWS Entity Resolution’s share of searches among identity resolution platforms worldwide held steady at 0.13%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Informatica’s share of searches among identity resolution platforms worldwide moved from 66.1% to 64.7%, and its estimated monthly branded searches moved from 450K to 368K. ## Top identity resolution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWS Entity Resolution and Informatica were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Informatica was listed before AWS Entity Resolution in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LiveRamp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amperity | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Reltio | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Informatica | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Senzing | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Entity Resolution | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | FullContact | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Throtle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neustar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Infutor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about identity resolution platforms - Asked ChatGPT "Which identity resolution platform should I use?": 1. AWS Entity Resolution, 2. LiveRamp, 3. Amperity, 4. Senzing - Asked ChatGPT "What are the best identity resolution platforms?": 1. LiveRamp, 2. Amperity, 3. Informatica, 4. Reltio, 5. Senzing, 6. AWS Entity Resolution, 7. FullContact - Asked ChatGPT "What's the best identity resolution platform for matching customer records?": 1. Reltio, 2. Informatica, 3. LiveRamp, 4. Senzing - Searched Google, AI Overview "identity resolution platforms": 1. LiveRamp, 2. Senzing - Searched Google, AI Overview "identity resolution tool": 1. Amperity, 2. LiveRamp, 3. FullContact Not named in any answer: Throtle, Neustar and Infutor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for identity resolution platforms worldwide in September 2026? - In September 2026, Informatica gained share of searches among identity resolution platforms worldwide, from 60.5% to 64.7%. - Estimated monthly branded searches for AWS Entity Resolution worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | AWS Entity Resolution estimated searches | AWS Entity Resolution Share of Search | AWS Entity Resolution rank | Informatica estimated searches | Informatica Share of Search | Informatica rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.13% | 9 | 450K | 66.1% | 1 | | Nov 2025 | 720 | 0.12% | 9 | 368K | 62.1% | 1 | | Dec 2025 | 590 | 0.11% | 9 | 301K | 54.7% | 1 | | Jan 2026 | 720 | 0.11% | 9 | 368K | 54.7% | 1 | | Feb 2026 | 720 | 0.13% | 9 | 368K | 65.3% | 1 | | Mar 2026 | 880 | 0.13% | 10 | 450K | 64.8% | 1 | | Apr 2026 | 880 | 0.15% | 9 | 368K | 64.3% | 1 | | May 2026 | 1K | 0.17% | 8 | 368K | 61.1% | 1 | | Jun 2026 | 720 | 0.14% | 9 | 301K | 59.8% | 1 | | Jul 2026 | 1K | 0.2% | 8 | 301K | 60.4% | 1 | | Aug 2026 | 590 | 0.12% | 9 | 301K | 60.5% | 1 | | Sep 2026 | 720 | 0.13% | 9 | 368K | 64.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using AWS Entity Resolution’s and Informatica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWS Entity Resolution**: Measured on the search term “aws entity resolution”. - **Informatica**: Measured on the search term “informatica”. - [AWS Entity Resolution profile](/demand/global-en/brands/aws-entity-resolution) - [Informatica profile](/demand/global-en/brands/informatica) - [All identity resolution platforms worldwide](/demand/global-en/categories/identity-resolution-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWS Entity Resolution or Informatica more popular in search? In September 2026, Informatica had more branded searches than AWS Entity Resolution among identity resolution platforms worldwide. Informatica had about 368,000 branded searches, while AWS Entity Resolution had 720. Informatica made up 64.7% of all identity resolution platform searches we track, and AWS Entity Resolution accounted for 0.13%. ## Cite this page Brandwave. "AWS Entity Resolution vs Informatica: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aws-entity-resolution-vs-informatica This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aws-entity-resolution-vs-informatica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.