--- title: "AWS End User Messaging vs Plivo: Which is searched more?" description: "Is AWS End User Messaging or Plivo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aws-end-user-messaging-vs-plivo" publisher: "Brandwave" --- # AWS End User Messaging vs Plivo: Which is searched more? Is AWS End User Messaging or Plivo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWS End User Messaging and Plivo - **Competitive set**: SMS API platforms - **Market**: Global - **Month measured**: Sep 2026 - **AWS End User Messaging Share of Search**: 0.13% - **Plivo Share of Search**: 3.5% ## Is AWS End User Messaging or Plivo more popular in search? - In September 2026, Plivo had more branded searches than AWS End User Messaging among SMS API platforms worldwide. Plivo had about 27,100 branded searches, while AWS End User Messaging had 1,000. Plivo made up 3.5% of all SMS API platform searches we track, and AWS End User Messaging accounted for 0.13%. - Plivo was ahead of AWS End User Messaging in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AWS End User Messaging’s share of searches among SMS API platforms worldwide moved from 0.18% to 0.13%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, Plivo’s share of searches among SMS API platforms worldwide moved from 2.5% to 3.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top SMS API platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWS End User Messaging and Plivo were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plivo was listed before AWS End User Messaging in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twilio | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Telnyx | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Vonage | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Plivo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Sinch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | AWS End User Messaging | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | MessageBird | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Infobip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SMS API platforms - Asked ChatGPT "Which SMS API platform should I use?": 1. Twilio, 2. Telnyx, 3. Plivo, 4. AWS End User Messaging - Asked ChatGPT "What are the best SMS API platforms?": 1. Twilio, 2. Telnyx, 3. Vonage, 4. Sinch, 5. Plivo, 6. AWS End User Messaging - Asked ChatGPT "What's the best SMS API platform for text message alerts?": 1. Twilio, 2. Telnyx, 3. Vonage - Searched Google, AI Overview "text message api": 1. Twilio, 2. Telnyx - Searched Google, AI Overview "sms messaging service": 1. Twilio Not named in any answer: MessageBird and Infobip. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for SMS API platforms worldwide in September 2026? - Estimated monthly branded searches for Plivo worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. - Estimated monthly branded searches for AWS End User Messaging worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Month by month | Month | AWS End User Messaging estimated searches | AWS End User Messaging Share of Search | AWS End User Messaging rank | Plivo estimated searches | Plivo Share of Search | Plivo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.18% | 7 | 22.2K | 2.5% | 6 | | Nov 2025 | 1.3K | 0.17% | 7 | 22.2K | 3% | 6 | | Dec 2025 | 1K | 0.15% | 7 | 18.1K | 2.8% | 6 | | Jan 2026 | 1.3K | 0.17% | 7 | 22.2K | 2.9% | 6 | | Feb 2026 | 1.3K | 0.17% | 7 | 22.2K | 2.9% | 6 | | Mar 2026 | 1.3K | 0.14% | 7 | 22.2K | 2.4% | 6 | | Apr 2026 | 1.3K | 0.15% | 7 | 27.1K | 3% | 5 | | May 2026 | 1K | 0.11% | 7 | 22.2K | 2.5% | 5 | | Jun 2026 | 1.3K | 0.15% | 7 | 22.2K | 2.5% | 5 | | Jul 2026 | 1.3K | 0.15% | 7 | 22.2K | 2.5% | 5 | | Aug 2026 | 1.3K | 0.15% | 7 | 27.1K | 3.1% | 5 | | Sep 2026 | 1K | 0.13% | 7 | 27.1K | 3.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using AWS End User Messaging’s and Plivo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWS End User Messaging**: Measured on the search term “aws end user messaging”. - **Plivo**: Measured on the search term “plivo”. - [AWS End User Messaging profile](/demand/global-en/brands/aws-end-user-messaging) - [Plivo profile](/demand/global-en/brands/plivo) - [All SMS API platforms worldwide](/demand/global-en/categories/sms-api-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWS End User Messaging or Plivo more popular in search? In September 2026, Plivo had more branded searches than AWS End User Messaging among SMS API platforms worldwide. Plivo had about 27,100 branded searches, while AWS End User Messaging had 1,000. Plivo made up 3.5% of all SMS API platform searches we track, and AWS End User Messaging accounted for 0.13%. ## Cite this page Brandwave. "AWS End User Messaging vs Plivo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aws-end-user-messaging-vs-plivo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aws-end-user-messaging-vs-plivo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.