--- title: "AWS Data Exchange vs Snowflake: Which is more popular by branded search?" description: "Which is more popular in search, AWS Data Exchange or Snowflake? Compare estimated monthly branded-search demand and Share of Search inside the Data marketplace platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aws-data-exchange-vs-snowflake" publisher: "Brandwave" --- # AWS Data Exchange vs Snowflake: Which is more popular by branded search? Which is more popular in search, AWS Data Exchange or Snowflake? Compare estimated monthly branded-search demand and Share of Search inside the Data marketplace platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWS Data Exchange and Snowflake - **Competitive set**: Data marketplace platforms - **Market**: Global - **Month measured**: Aug 2026 - **AWS Data Exchange Share of Search**: 0.35% - **Snowflake Share of Search**: 2.1% ## Which is more popular in search, AWS Data Exchange or Snowflake? - In August 2026, Snowflake had more branded searches than AWS Data Exchange among data marketplace platforms worldwide. Snowflake was estimated to have 9.9K branded searches compared to AWS Data Exchange’s 1.6K, and held a 2.1% Share of Search versus AWS Data Exchange’s 0.35%. - Snowflake was ahead of AWS Data Exchange in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AWS Data Exchange’s estimated Share of Search among data marketplace platforms worldwide moved from 0.62% to 0.35%, and its estimated monthly branded searches moved from 2.9K to 1.6K. - Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data marketplace platforms worldwide moved from 3.1% to 2.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## How did search popularity change for data marketplace platforms worldwide in August 2026? - Estimated monthly branded searches for AWS Data Exchange worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026. - Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026. ## Month by month | Month | AWS Data Exchange estimated searches | AWS Data Exchange Share of Search | AWS Data Exchange rank | Snowflake estimated searches | Snowflake Share of Search | Snowflake rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.62% | 3 | 14.8K | 3.1% | 2 | | Nov 2025 | 2.4K | 0.51% | 3 | 12.1K | 2.6% | 2 | | Dec 2025 | 2.4K | 0.51% | 3 | 12.1K | 2.6% | 2 | | Jan 2026 | 2.4K | 0.51% | 3 | 14.8K | 3.2% | 2 | | Feb 2026 | 2.4K | 0.51% | 3 | 12.1K | 2.6% | 2 | | Mar 2026 | 2.4K | 0.51% | 3 | 12.1K | 2.6% | 2 | | Apr 2026 | 2.4K | 0.51% | 4 | 12.1K | 2.6% | 2 | | May 2026 | 1.9K | 0.41% | 4 | 9.9K | 2.1% | 2 | | Jun 2026 | 1.6K | 0.28% | 4 | 9.9K | 1.8% | 2 | | Jul 2026 | 1.9K | 0.41% | 3 | 9.9K | 2.1% | 2 | | Aug 2026 | 1.6K | 0.35% | 3 | 9.9K | 2.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AWS Data Exchange’s and Snowflake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWS Data Exchange**: Measured on the search term “aws data exchange”. - **Snowflake**: Measured on the search term “snowflake data”. - [AWS Data Exchange profile](/demand/global-en/brands/aws-data-exchange) - [Snowflake profile](/demand/global-en/brands/snowflake) - [All data marketplace platforms worldwide](/demand/global-en/categories/data-marketplace-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AWS Data Exchange or Snowflake? In August 2026, Snowflake had more branded searches than AWS Data Exchange among data marketplace platforms worldwide. Snowflake was estimated to have 9.9K branded searches compared to AWS Data Exchange’s 1.6K, and held a 2.1% Share of Search versus AWS Data Exchange’s 0.35%. ## Cite this page Brandwave. "AWS Data Exchange vs Snowflake: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aws-data-exchange-vs-snowflake This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aws-data-exchange-vs-snowflake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.