--- title: "Awin vs Refersion: Which is searched more?" description: "Is Awin or Refersion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate program platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/awin-vs-refersion" publisher: "Brandwave" --- # Awin vs Refersion: Which is searched more? Is Awin or Refersion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate program platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Awin and Refersion - **Competitive set**: Affiliate program platforms - **Market**: Global - **Month measured**: Sep 2026 - **Awin Share of Search**: 11.9% - **Refersion Share of Search**: 0.35% ## Is Awin or Refersion more popular in search? - In September 2026, Awin had more branded searches than Refersion among affiliate program platforms worldwide. Awin had about 105,000 branded searches, while Refersion had 3,110. Awin made up 11.9% of all affiliate program platform searches we track, and Refersion accounted for 0.35%. - Awin was ahead of Refersion in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Awin’s share of searches among affiliate program platforms worldwide moved from 12.4% to 11.9%, and its estimated monthly branded searches moved from 117K to 105K. - Across the 12 months ending September 2026, Refersion’s share of searches among affiliate program platforms worldwide moved from 0.49% to 0.35%, and its estimated monthly branded searches moved from 4.7K to 3.1K. ## Top affiliate program platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Awin and Refersion were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Awin was listed before Refersion in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | impact.com | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Awin | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Refersion | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ClickBank | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Associates | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | UpPromote | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | PartnerStack | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Rewardful | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | CJ Affiliate | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Tapfiliate | 10th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about affiliate program platforms - Asked ChatGPT "Which affiliate program platform should I use?": 1. Awin, 2. impact.com, 3. PartnerStack, 4. Amazon Associates, 5. ClickBank - Asked ChatGPT "What are the best affiliate program platforms?": 1. Awin, 2. impact.com, 3. Amazon Associates, 4. CJ Affiliate, 5. PartnerStack, 6. ClickBank, 7. Refersion, 8. Rewardful, 9. UpPromote - Asked ChatGPT "What's the best affiliate program platform for an online store?": 1. UpPromote, 2. Refersion, 3. impact.com, 4. Tapfiliate - Searched Google, AI Overview "affiliate program platform": 1. ClickBank, 2. impact.com, 3. Awin, 4. CJ Affiliate, 5. Amazon Associates, 6. PartnerStack, 7. Rewardful - Searched Google, AI Overview "affiliate program software": 1. Rewardful, 2. Refersion, 3. UpPromote Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for affiliate program platforms worldwide in September 2026? - In September 2026, Awin gained share of searches among affiliate program platforms worldwide, from 9.5% to 11.9%. - Estimated monthly branded searches for Refersion worldwide fell 33.3% over 12 measured months, from 4.7K to 3.1K in September 2026. ## Month by month | Month | Awin estimated searches | Awin Share of Search | Awin rank | Refersion estimated searches | Refersion Share of Search | Refersion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 117K | 12.4% | 3 | 4.7K | 0.49% | 8 | | Nov 2025 | 98.6K | 10.7% | 3 | 4.6K | 0.49% | 9 | | Dec 2025 | 81.2K | 9.5% | 3 | 3.8K | 0.44% | 9 | | Jan 2026 | 99.4K | 9.1% | 3 | 3.8K | 0.35% | 9 | | Feb 2026 | 97.7K | 8.7% | 3 | 3.8K | 0.34% | 9 | | Mar 2026 | 98.5K | 7.8% | 3 | 3.9K | 0.3% | 9 | | Apr 2026 | 97.4K | 7.9% | 3 | 3.9K | 0.31% | 9 | | May 2026 | 81.3K | 7.7% | 3 | 3.9K | 0.37% | 9 | | Jun 2026 | 80.6K | 7.7% | 3 | 3.9K | 0.37% | 9 | | Jul 2026 | 97.4K | 9.4% | 3 | 3.2K | 0.31% | 9 | | Aug 2026 | 98.7K | 9.5% | 3 | 3.2K | 0.31% | 9 | | Sep 2026 | 105K | 11.9% | 3 | 3.1K | 0.35% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Awin’s and Refersion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Awin**: Measured on the search terms “awin”, “awin affiliate marketing”, “awin affiliate network” and “awin affiliate program”, summed into one figure. - **Refersion**: Measured on the search terms “refersion” and “refersion affiliate”, summed into one figure. - [Awin profile](/demand/global-en/brands/awin) - [Refersion profile](/demand/global-en/brands/refersion) - [All affiliate program platforms worldwide](/demand/global-en/categories/affiliate-program-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Awin or Refersion more popular in search? In September 2026, Awin had more branded searches than Refersion among affiliate program platforms worldwide. Awin had about 105,000 branded searches, while Refersion had 3,110. Awin made up 11.9% of all affiliate program platform searches we track, and Refersion accounted for 0.35%. ## Cite this page Brandwave. "Awin vs Refersion: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/awin-vs-refersion This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/awin-vs-refersion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.