--- title: "Awin vs Rakuten Advertising: Which is more popular by branded search?" description: "Which is more popular in search, Awin or Rakuten Advertising? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/awin-vs-rakuten-advertising" publisher: "Brandwave" --- # Awin vs Rakuten Advertising: Which is more popular by branded search? Which is more popular in search, Awin or Rakuten Advertising? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Awin and Rakuten Advertising - **Competitive set**: Affiliate networks - **Market**: Global - **Month measured**: Aug 2026 - **Awin Share of Search**: 66.3% - **Rakuten Advertising Share of Search**: 5.7% ## Which is more popular in search, Awin or Rakuten Advertising? - In August 2026, Awin had more branded searches than Rakuten Advertising among affiliate networks worldwide. Awin was estimated to have 99.4K branded searches compared to Rakuten Advertising’s 8.5K, and held a 66.3% Share of Search versus Rakuten Advertising’s 5.7%. - Awin was ahead of Rakuten Advertising in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Awin’s estimated Share of Search among affiliate networks worldwide moved from 64.7% to 66.3%, and its estimated monthly branded searches moved from 118K to 99.4K. - Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks worldwide moved from 8.6% to 5.7%, and its estimated monthly branded searches moved from 15.7K to 8.5K. ## How did search popularity change for affiliate networks worldwide in August 2026? - In August 2026, Awin gained estimated Share of Search among affiliate networks worldwide, from 65.2% to 66.3%. - In August 2026, Rakuten Advertising rose from 5th to 4th among affiliate networks worldwide. ## Month by month | Month | Awin estimated searches | Awin Share of Search | Awin rank | Rakuten Advertising estimated searches | Rakuten Advertising Share of Search | Rakuten Advertising rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 118K | 64.7% | 1 | 15.7K | 8.6% | 3 | | Nov 2025 | 99.2K | 60.9% | 1 | 19.2K | 11.8% | 3 | | Dec 2025 | 81.7K | 59.7% | 1 | 15.3K | 11.2% | 3 | | Jan 2026 | 100K | 63.2% | 1 | 12.6K | 8% | 3 | | Feb 2026 | 98.3K | 64.6% | 1 | 15.3K | 10% | 3 | | Mar 2026 | 99.2K | 55.2% | 1 | 10.4K | 5.8% | 3 | | Apr 2026 | 98K | 62.8% | 1 | 13.1K | 8.4% | 3 | | May 2026 | 81.8K | 61.9% | 1 | 8.9K | 6.7% | 5 | | Jun 2026 | 81.2K | 64.1% | 1 | 8.6K | 6.8% | 4 | | Jul 2026 | 97.9K | 65.2% | 1 | 8.5K | 5.6% | 5 | | Aug 2026 | 99.4K | 66.3% | 1 | 8.5K | 5.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Awin’s and Rakuten Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Awin**: Measured on the search terms “awin”, “awin affiliate marketing”, “awin affiliate network”, “awin affiliate program” and “awin.com”, summed into one figure. - **Rakuten Advertising**: Measured on the search terms “rakuten advertising”, “rakuten advertising affiliate marketing”, “rakuten advertising affiliate network” and “rakuten advertising affiliate program”, summed into one figure. - [Awin profile](/demand/global-en/brands/awin) - [Rakuten Advertising profile](/demand/global-en/brands/rakuten-advertising) - [All affiliate networks worldwide](/demand/global-en/categories/affiliate-networks): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Awin or Rakuten Advertising? In August 2026, Awin had more branded searches than Rakuten Advertising among affiliate networks worldwide. Awin was estimated to have 99.4K branded searches compared to Rakuten Advertising’s 8.5K, and held a 66.3% Share of Search versus Rakuten Advertising’s 5.7%. ## Cite this page Brandwave. "Awin vs Rakuten Advertising: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/awin-vs-rakuten-advertising This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/awin-vs-rakuten-advertising. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.