--- title: "Away vs Rimowa: Which is searched more?" description: "Is Away or Rimowa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/away-vs-rimowa" publisher: "Brandwave" --- # Away vs Rimowa: Which is searched more? Is Away or Rimowa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Away and Rimowa - **Competitive set**: Luggage brands - **Market**: Global - **Month measured**: Sep 2026 - **Away Share of Search**: 5.7% - **Rimowa Share of Search**: 26.3% ## Is Away or Rimowa more popular in search? - In September 2026, Rimowa had more branded searches than Away among luggage brands worldwide. Rimowa had about 1 million branded searches, while Away had 216,000. Rimowa made up 26.3% of all luggage brand searches we track, and Away accounted for 5.7%. - Rimowa was ahead of Away in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Away’s share of searches among luggage brands worldwide moved from 5.5% to 5.7%, and its estimated monthly branded searches moved from 220K to 216K. - Across the 12 months ending September 2026, Rimowa’s share of searches among luggage brands worldwide moved from 30.4% to 26.3%, and its estimated monthly branded searches moved from 1.2M to 1M. ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Away appeared in all four answers. Rimowa was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Away was listed before Rimowa in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Travelpro | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Samsonite | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Briggs & Riley | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Away | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Rimowa | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Monos | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | American Tourister | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | July | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Tumi | 9th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy?": 1. Samsonite, 2. Travelpro, 3. Away, 4. Briggs & Riley, 5. American Tourister - Asked ChatGPT "What are the best luggage brands?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa, 6. July, 7. American Tourister - Asked ChatGPT "What's the best luggage brand for air travel?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa - Searched Google, AI Overview "best luggage brand": 1. Travelpro, 2. Briggs & Riley, 3. Samsonite, 4. Away, 5. Monos, 6. Rimowa, 7. Tumi, 8. American Tourister Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for luggage brands worldwide in September 2026? - In September 2026, Rimowa gained share of searches among luggage brands worldwide, from 23.9% to 26.3%. ## Month by month | Month | Away estimated searches | Away Share of Search | Away rank | Rimowa estimated searches | Rimowa Share of Search | Rimowa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220K | 5.5% | 5 | 1.2M | 30.4% | 1 | | Nov 2025 | 408K | 7.8% | 4 | 1.2M | 23.4% | 2 | | Dec 2025 | 329K | 7% | 4 | 1.2M | 26% | 2 | | Jan 2026 | 216K | 5% | 5 | 1.2M | 28% | 2 | | Feb 2026 | 207K | 5.8% | 5 | 823K | 23.1% | 2 | | Mar 2026 | 252K | 6.5% | 5 | 1M | 25.8% | 2 | | Apr 2026 | 260K | 6.7% | 5 | 1M | 26% | 2 | | May 2026 | 309K | 7.7% | 4 | 1M | 24.9% | 2 | | Jun 2026 | 264K | 6.7% | 5 | 1M | 25.4% | 2 | | Jul 2026 | 264K | 6.3% | 5 | 1M | 23.9% | 2 | | Aug 2026 | 224K | 5.4% | 5 | 1M | 23.9% | 2 | | Sep 2026 | 216K | 5.7% | 5 | 1M | 26.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Away’s and Rimowa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Away**: Measured on the search terms “away carry on”, “away luggage” and “away suitcase”, summed into one figure. - **Rimowa**: Measured on the search term “rimowa”. - [Away profile](/demand/global-en/brands/away) - [Rimowa profile](/demand/global-en/brands/rimowa) - [All luggage brands worldwide](/demand/global-en/categories/luggage-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Away or Rimowa more popular in search? In September 2026, Rimowa had more branded searches than Away among luggage brands worldwide. Rimowa had about 1 million branded searches, while Away had 216,000. Rimowa made up 26.3% of all luggage brand searches we track, and Away accounted for 5.7%. ## Cite this page Brandwave. "Away vs Rimowa: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/away-vs-rimowa This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/away-vs-rimowa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.