---
title: "Away vs July: Which is more popular by branded search?"
description: "Which is more popular in search, Away or July? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/away-vs-july"
publisher: "Brandwave"
---

# Away vs July: Which is more popular by branded search?

Which is more popular in search, Away or July? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Away and July
- **Competitive set**: Luggage brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Away Share of Search**: 11.5%
- **July Share of Search**: 3.6%

## Which is more popular in search, Away or July?

- In August 2026, Away had more branded searches than July among luggage brands worldwide. Away was estimated to have 229K branded searches compared to July’s 72.3K, and held an 11.5% Share of Search versus July’s 3.6%.
- Away was ahead of July in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands worldwide moved from 13% to 11.5%, and its estimated monthly branded searches moved from 225K to 229K.
- Across the 11 months ending August 2026, July’s estimated Share of Search among luggage brands worldwide moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 59.1K to 72.3K.

## How did search popularity change for luggage brands worldwide in August 2026?

- In August 2026, Away lost estimated Share of Search among luggage brands worldwide, from 13.2% to 11.5%.
- Estimated monthly branded searches for July worldwide rose 22.2% over 11 measured months, from 59.1K to 72.3K in August 2026.

## Month by month

| Month | Away estimated searches | Away Share of Search | Away rank | July estimated searches | July Share of Search | July rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 225K | 13% | 2 | 59.1K | 3.4% | 5 |
| Nov 2025 | 415K | 15.7% | 2 | 87.4K | 3.3% | 5 |
| Dec 2025 | 336K | 15.2% | 2 | 72.3K | 3.3% | 5 |
| Jan 2026 | 222K | 11% | 3 | 59.2K | 2.9% | 5 |
| Feb 2026 | 212K | 12.1% | 2 | 96K | 5.5% | 5 |
| Mar 2026 | 258K | 14.3% | 2 | 68.1K | 3.8% | 5 |
| Apr 2026 | 265K | 15% | 2 | 59.1K | 3.3% | 5 |
| May 2026 | 316K | 16.4% | 2 | 72.2K | 3.7% | 5 |
| Jun 2026 | 271K | 14.3% | 2 | 72.2K | 3.8% | 5 |
| Jul 2026 | 271K | 13.2% | 2 | 72.3K | 3.5% | 5 |
| Aug 2026 | 229K | 11.5% | 2 | 72.3K | 3.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Away’s and July’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Away**: Measured on the search terms “away bigger carry on”, “away carry on”, “away luggage”, “away suitcase” and “awaytravel com”, summed into one figure.
- **July**: Measured on the search terms “july carry on”, “july com”, “july luggage” and “july suitcase”, summed into one figure.

- [Away profile](/demand/global-en/brands/away)
- [July profile](/demand/global-en/brands/july)
- [All luggage brands worldwide](/demand/global-en/categories/luggage-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Away or July?

In August 2026, Away had more branded searches than July among luggage brands worldwide. Away was estimated to have 229K branded searches compared to July’s 72.3K, and held an 11.5% Share of Search versus July’s 3.6%.

## Cite this page

Brandwave. "Away vs July: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/away-vs-july

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/away-vs-july. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.