---
title: "Awario vs Brandwatch: Which is more popular by branded search?"
description: "Which is more popular in search, Awario or Brandwatch? Compare estimated monthly branded-search demand and Share of Search inside the Social listening platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/awario-vs-brandwatch"
publisher: "Brandwave"
---

# Awario vs Brandwatch: Which is more popular by branded search?

Which is more popular in search, Awario or Brandwatch? Compare estimated monthly branded-search demand and Share of Search inside the Social listening platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Awario and Brandwatch
- **Competitive set**: Social listening platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Awario Share of Search**: 3.4%
- **Brandwatch Share of Search**: 57.1%

## Which is more popular in search, Awario or Brandwatch?

- In August 2026, Brandwatch had more branded searches than Awario among social listening platforms worldwide. Brandwatch was estimated to have 40.9K branded searches compared to Awario’s 2.5K, and held a 57.1% Share of Search versus Awario’s 3.4%.
- Brandwatch was ahead of Awario in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Awario’s estimated Share of Search among social listening platforms worldwide moved from 4.1% to 3.4%, and its estimated monthly branded searches moved from 4.5K to 2.5K.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among social listening platforms worldwide moved from 55.7% to 57.1%, and its estimated monthly branded searches moved from 61.2K to 40.9K.

## How did search popularity change for social listening platforms worldwide in August 2026?

- Awario’s estimated Share of Search among social listening platforms worldwide has gained ground for 3 months in a row, from 2.8% to 3.4% in August 2026.
- Estimated monthly branded searches for Brandwatch worldwide fell 33.2% over 11 measured months, from 61.2K to 40.9K in August 2026.

## Month by month

| Month | Awario estimated searches | Awario Share of Search | Awario rank | Brandwatch estimated searches | Brandwatch Share of Search | Brandwatch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5K | 4.1% | 3 | 61.2K | 55.7% | 1 |
| Nov 2025 | 3.6K | 3.4% | 3 | 61.1K | 56.4% | 1 |
| Dec 2025 | 3K | 3.3% | 3 | 50.1K | 56.7% | 1 |
| Jan 2026 | 4.5K | 5% | 3 | 50.2K | 55.4% | 1 |
| Feb 2026 | 3.7K | 4.1% | 3 | 50.5K | 56.1% | 1 |
| Mar 2026 | 3.7K | 3.4% | 3 | 61.4K | 56.6% | 1 |
| Apr 2026 | 3K | 3.3% | 3 | 50.1K | 56.5% | 1 |
| May 2026 | 2.5K | 2.8% | 3 | 50.4K | 56.9% | 1 |
| Jun 2026 | 2.5K | 2.8% | 3 | 49.9K | 57% | 1 |
| Jul 2026 | 2.5K | 3.4% | 3 | 41K | 56.8% | 1 |
| Aug 2026 | 2.5K | 3.4% | 3 | 40.9K | 57.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Awario’s and Brandwatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Awario**: Measured on the search terms “awario” and “awario social listening”, summed into one figure.
- **Brandwatch**: Measured on the search terms “brandwatch” and “brandwatch social listening”, summed into one figure.

- [Awario profile](/demand/global-en/brands/awario)
- [Brandwatch profile](/demand/global-en/brands/brandwatch)
- [All social listening platforms worldwide](/demand/global-en/categories/social-listening-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Awario or Brandwatch?

In August 2026, Brandwatch had more branded searches than Awario among social listening platforms worldwide. Brandwatch was estimated to have 40.9K branded searches compared to Awario’s 2.5K, and held a 57.1% Share of Search versus Awario’s 3.4%.

## Cite this page

Brandwave. "Awario vs Brandwatch: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/awario-vs-brandwatch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/awario-vs-brandwatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.