---
title: "Awair vs PurpleAir: Which is searched more?"
description: "Which is more popular in search, Awair or PurpleAir? Compare estimated monthly branded-search demand and Share of Search inside the Air quality monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/awair-vs-purpleair"
publisher: "Brandwave"
---

# Awair vs PurpleAir: Which is searched more?

Which is more popular in search, Awair or PurpleAir? Compare estimated monthly branded-search demand and Share of Search inside the Air quality monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Awair and PurpleAir
- **Competitive set**: Air quality monitor brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Awair Share of Search**: 0.31%
- **PurpleAir Share of Search**: 48%

## Which is more popular in search, Awair or PurpleAir?

- In August 2026, PurpleAir had more branded searches than Awair among air quality monitor brands worldwide. PurpleAir was estimated to have 368K branded searches compared to Awair’s 2.4K, and held a 48% Share of Search versus Awair’s 0.31%.
- PurpleAir was ahead of Awair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Awair’s estimated Share of Search among air quality monitor brands worldwide moved from 1.9% to 0.31%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, PurpleAir’s estimated Share of Search among air quality monitor brands worldwide moved from 21.3% to 48%, and its estimated monthly branded searches moved from 33.1K to 368K.

## How did search popularity change for air quality monitor brands worldwide in August 2026?

- In August 2026, IQAir overtook PurpleAir to take the highest estimated Share of Search among air quality monitor brands worldwide, at 49.5%.
- In August 2026, PurpleAir lost estimated Share of Search among air quality monitor brands worldwide, from 57.4% to 48%.
- Awair’s estimated Share of Search among air quality monitor brands worldwide has lost ground for 3 months in a row, from 2.2% to 0.31% in August 2026.

## Month by month

| Month | Awair estimated searches | Awair Share of Search | Awair rank | PurpleAir estimated searches | PurpleAir Share of Search | PurpleAir rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 1.9% | 4 | 33.1K | 21.3% | 2 |
| Nov 2025 | 3.6K | 0.83% | 4 | 27.1K | 6.3% | 2 |
| Dec 2025 | 3.6K | 0.69% | 4 | 40.5K | 7.7% | 2 |
| Jan 2026 | 3.6K | 1.2% | 4 | 49.5K | 17.1% | 2 |
| Feb 2026 | 2.9K | 1.5% | 4 | 27.1K | 13.9% | 2 |
| Mar 2026 | 2.9K | 1.7% | 4 | 22.2K | 13.3% | 3 |
| Apr 2026 | 2.4K | 1.5% | 4 | 22.2K | 13.8% | 2 |
| May 2026 | 2.9K | 2.2% | 4 | 27.1K | 20.8% | 2 |
| Jun 2026 | 2.4K | 1.4% | 4 | 90.5K | 51.7% | 1 |
| Jul 2026 | 2.4K | 0.37% | 4 | 368K | 57.4% | 1 |
| Aug 2026 | 2.4K | 0.31% | 4 | 368K | 48% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Awair’s and PurpleAir’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Awair**: Measured on the search term “awair”.
- **PurpleAir**: Measured on the search term “purple air”.

- [Awair profile](/demand/global-en/brands/awair)
- [PurpleAir profile](/demand/global-en/brands/purpleair)
- [All air quality monitor brands worldwide](/demand/global-en/categories/air-quality-monitor-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Awair or PurpleAir?

In August 2026, PurpleAir had more branded searches than Awair among air quality monitor brands worldwide. PurpleAir was estimated to have 368K branded searches compared to Awair’s 2.4K, and held a 48% Share of Search versus Awair’s 0.31%.

## Cite this page

Brandwave. "Awair vs PurpleAir: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/awair-vs-purpleair

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/awair-vs-purpleair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.