---
title: "Avoma vs Refract: Which is more popular by branded search?"
description: "Which is more popular in search, Avoma or Refract? Compare estimated monthly branded-search demand and Share of Search inside the Conversation intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/avoma-vs-refract"
publisher: "Brandwave"
---

# Avoma vs Refract: Which is more popular by branded search?

Which is more popular in search, Avoma or Refract? Compare estimated monthly branded-search demand and Share of Search inside the Conversation intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avoma and Refract
- **Competitive set**: Conversation intelligence platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Avoma Share of Search**: 23.4%
- **Refract Share of Search**: 50.1%

## Which is more popular in search, Avoma or Refract?

- In August 2026, Refract had more branded searches than Avoma among conversation intelligence platforms worldwide. Refract was estimated to have 22.2K branded searches compared to Avoma’s 10.3K, and held a 50.1% Share of Search versus Avoma’s 23.4%.
- Refract was ahead of Avoma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avoma’s estimated Share of Search among conversation intelligence platforms worldwide moved from 25.3% to 23.4%, and its estimated monthly branded searches moved from 12.8K to 10.3K.
- Across the 11 months ending August 2026, Refract’s estimated Share of Search among conversation intelligence platforms worldwide moved from 43.8% to 50.1%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for conversation intelligence platforms worldwide in August 2026?

- In August 2026, Avoma overtook Gong to rank 2nd among conversation intelligence platforms worldwide, at 23.4%.
- In August 2026, Refract lost estimated Share of Search among conversation intelligence platforms worldwide, from 77.8% to 50.1%.

## Month by month

| Month | Avoma estimated searches | Avoma Share of Search | Avoma rank | Refract estimated searches | Refract Share of Search | Refract rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.8K | 25.3% | 2 | 22.2K | 43.8% | 1 |
| Nov 2025 | 10.5K | 24.2% | 2 | 18.1K | 41.7% | 1 |
| Dec 2025 | 10.4K | 25.4% | 2 | 18.1K | 44.1% | 1 |
| Jan 2026 | 15.6K | 31% | 2 | 22.2K | 44.1% | 1 |
| Feb 2026 | 12.9K | 26.5% | 2 | 22.2K | 45.6% | 1 |
| Mar 2026 | 12.9K | 23.8% | 3 | 22.2K | 41% | 1 |
| Apr 2026 | 12.8K | 23.7% | 3 | 22.2K | 41.2% | 1 |
| May 2026 | 10.4K | 21.2% | 3 | 22.2K | 45.1% | 1 |
| Jun 2026 | 10.5K | 22.1% | 3 | 18.1K | 38.2% | 1 |
| Jul 2026 | 10.3K | 8.9% | 3 | 90.5K | 77.8% | 1 |
| Aug 2026 | 10.3K | 23.4% | 2 | 22.2K | 50.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Avoma’s and Refract’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avoma**: Measured on the search terms “Avoma”, “avoma ai”, “avoma ai meeting assistant”, “avoma app”, “avoma com”, “avoma meeting assistant”, “avoma pricing” and “avoma software”, summed into one figure.
- **Refract**: Measured on the search term “refract”.

- [Avoma profile](/demand/global-en/brands/avoma)
- [Refract profile](/demand/global-en/brands/refract)
- [All conversation intelligence platforms worldwide](/demand/global-en/categories/conversation-intelligence-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Avoma or Refract?

In August 2026, Refract had more branded searches than Avoma among conversation intelligence platforms worldwide. Refract was estimated to have 22.2K branded searches compared to Avoma’s 10.3K, and held a 50.1% Share of Search versus Avoma’s 23.4%.

## Cite this page

Brandwave. "Avoma vs Refract: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/avoma-vs-refract

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avoma-vs-refract. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.