---
title: "Avocado vs Thuma: Which is searched more?"
description: "Is Avocado or Thuma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed frames set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/avocado-green-mattress-vs-thuma"
publisher: "Brandwave"
---

# Avocado vs Thuma: Which is searched more?

Is Avocado or Thuma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed frames set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avocado and Thuma
- **Competitive set**: Bed frames
- **Market**: Global
- **Month measured**: Sep 2026
- **Avocado Share of Search**: 0.56%
- **Thuma Share of Search**: 36.5%

## Is Avocado or Thuma more popular in search?

- In September 2026, Thuma had more branded searches than Avocado among bed frames worldwide. Thuma had about 124,000 branded searches, while Avocado had 1,900. Thuma made up 36.5% of all bed frame searches we track, and Avocado accounted for 0.56%.
- Thuma was ahead of Avocado in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avocado’s share of searches among bed frames worldwide moved from 0.37% to 0.56%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
- Across the 12 months ending September 2026, Thuma’s share of searches among bed frames worldwide moved from 35.4% to 36.5%, and its estimated monthly branded searches held steady at 124K.

## How did search popularity change for bed frames worldwide in September 2026?

- In September 2026, Thuma gained share of searches among bed frames worldwide, from 33.1% to 36.5%.
- Estimated monthly branded searches for Avocado worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

## Month by month

| Month | Avocado estimated searches | Avocado Share of Search | Avocado rank | Thuma estimated searches | Thuma Share of Search | Thuma rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.37% | 11 | 124K | 35.4% | 2 |
| Nov 2025 | 1.9K | 0.49% | 9 | 151K | 39.2% | 2 |
| Dec 2025 | 1.3K | 0.42% | 10 | 118K | 37.9% | 2 |
| Jan 2026 | 1.6K | 0.41% | 10 | 124K | 32% | 2 |
| Feb 2026 | 1.6K | 0.51% | 10 | 124K | 39% | 2 |
| Mar 2026 | 1.3K | 0.39% | 10 | 124K | 37.3% | 2 |
| Apr 2026 | 1.3K | 0.42% | 10 | 118K | 38% | 2 |
| May 2026 | 1.9K | 0.5% | 9 | 124K | 32.8% | 2 |
| Jun 2026 | 1.6K | 0.42% | 10 | 124K | 32.8% | 2 |
| Jul 2026 | 1.9K | 0.49% | 9 | 131K | 33.8% | 2 |
| Aug 2026 | 1.9K | 0.48% | 9 | 131K | 33.1% | 2 |
| Sep 2026 | 1.9K | 0.56% | 9 | 124K | 36.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Avocado’s and Thuma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avocado**: Measured on the search term “avocado bed frame”.
- **Thuma**: Measured on the search terms “thuma” and “thuma bed”, summed into one figure.

- [Avocado profile](/demand/global-en/brands/avocado-green-mattress)
- [Thuma profile](/demand/global-en/brands/thuma)
- [All bed frames worldwide](/demand/global-en/categories/bed-frames): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Avocado or Thuma more popular in search?

In September 2026, Thuma had more branded searches than Avocado among bed frames worldwide. Thuma had about 124,000 branded searches, while Avocado had 1,900. Thuma made up 36.5% of all bed frame searches we track, and Avocado accounted for 0.56%.

## Cite this page

Brandwave. "Avocado vs Thuma: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/avocado-green-mattress-vs-thuma

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/avocado-green-mattress-vs-thuma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.