---
title: "Aviva vs Compare the Market: Which is searched more?"
description: "Which is more popular in search, Aviva or Compare the Market? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aviva-vs-compare-the-market"
publisher: "Brandwave"
---

# Aviva vs Compare the Market: Which is searched more?

Which is more popular in search, Aviva or Compare the Market? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aviva and Compare the Market
- **Competitive set**: Car insurance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Aviva Share of Search**: 1.1%
- **Compare the Market Share of Search**: 32.4%

## Which is more popular in search, Aviva or Compare the Market?

- In September 2026, Compare the Market had more branded searches than Aviva among car insurance brands worldwide. Compare the Market was estimated to have 1.5M branded searches compared to Aviva’s 49.5K, and held a 32.4% Share of Search versus Aviva’s 1.1%.
- Compare the Market was ahead of Aviva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aviva’s estimated Share of Search among car insurance brands worldwide held steady at 1.1%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among car insurance brands worldwide moved from 28.3% to 32.4%, and its estimated monthly branded searches moved from 1.2M to 1.5M.

## How did search popularity change for car insurance brands worldwide in September 2026?

- Estimated monthly branded searches for Compare the Market worldwide rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.

## Month by month

| Month | Aviva estimated searches | Aviva Share of Search | Aviva rank | Compare the Market estimated searches | Compare the Market Share of Search | Compare the Market rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 1.1% | 6 | 1.2M | 28.3% | 2 |
| Nov 2025 | 40.5K | 1.1% | 6 | 1.2M | 31.8% | 2 |
| Dec 2025 | 40.5K | 1.1% | 6 | 1M | 28.4% | 2 |
| Jan 2026 | 49.5K | 1.1% | 6 | 1.5M | 32% | 2 |
| Feb 2026 | 40.5K | 0.91% | 6 | 1.5M | 33.8% | 2 |
| Mar 2026 | 49.5K | 1.1% | 6 | 1.5M | 32% | 2 |
| Apr 2026 | 49.5K | 1.2% | 6 | 1.5M | 34.9% | 2 |
| May 2026 | 49.5K | 1.2% | 6 | 1.5M | 34.9% | 2 |
| Jun 2026 | 40.5K | 0.96% | 6 | 1.5M | 35.4% | 2 |
| Jul 2026 | 40.5K | 0.96% | 6 | 1.5M | 35.4% | 2 |
| Aug 2026 | 49.5K | 1.1% | 6 | 1.5M | 32.4% | 2 |
| Sep 2026 | 49.5K | 1.1% | 6 | 1.5M | 32.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aviva’s and Compare the Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aviva**: Measured on the search term “aviva insurance”.
- **Compare the Market**: Measured on the search term “compare the market”.

- [Aviva profile](/demand/global-en/brands/aviva)
- [Compare the Market profile](/demand/global-en/brands/compare-the-market)
- [All car insurance brands worldwide](/demand/global-en/categories/car-insurance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aviva or Compare the Market?

In September 2026, Compare the Market had more branded searches than Aviva among car insurance brands worldwide. Compare the Market was estimated to have 1.5M branded searches compared to Aviva’s 49.5K, and held a 32.4% Share of Search versus Aviva’s 1.1%.

## Cite this page

Brandwave. "Aviva vs Compare the Market: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aviva-vs-compare-the-market

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aviva-vs-compare-the-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.