--- title: "Aviron vs Concept2: Which is searched more?" description: "Is Aviron or Concept2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rowing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aviron-vs-concept2" publisher: "Brandwave" --- # Aviron vs Concept2: Which is searched more? Is Aviron or Concept2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rowing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aviron and Concept2 - **Competitive set**: Rowing machine brands - **Market**: Global - **Month measured**: Sep 2026 - **Aviron Share of Search**: 4.5% - **Concept2 Share of Search**: 5.5% ## Is Aviron or Concept2 more popular in search? - In September 2026, Concept2 had more branded searches than Aviron among rowing machine brands worldwide. Concept2 had about 60,500 branded searches, while Aviron had 49,500. Concept2 made up 5.5% of all rowing machine brand searches we track, and Aviron accounted for 4.5%. - Concept2 was ahead of Aviron in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aviron’s share of searches among rowing machine brands worldwide moved from 2.7% to 4.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K. - Across the 12 months ending September 2026, Concept2’s share of searches among rowing machine brands worldwide moved from 4% to 5.5%, and its estimated monthly branded searches held steady at 60.5K. ## Top rowing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Concept2 appeared in all five answers. Aviron was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Concept2 was listed before Aviron in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Concept2 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | WaterRower | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hydrow | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Aviron | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NordicTrack | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sunny Health and Fitness | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Peloton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rowing machine brands - Asked ChatGPT "Which rowing machine brand should I buy?": 1. Concept2, 2. WaterRower, 3. Aviron - Asked ChatGPT "What are the best rowing machine brands?": 1. Concept2, 2. Aviron, 3. Hydrow, 4. WaterRower, 5. NordicTrack - Asked ChatGPT "What's the best rowing machine brand for home cardio?": 1. Concept2, 2. Hydrow, 3. WaterRower, 4. NordicTrack - Searched Google, AI Overview "best rowing machine": 1. Concept2, 2. NordicTrack, 3. Hydrow, 4. WaterRower - Searched Google, AI Overview "rowing machine for home": 1. Concept2, 2. Sunny Health and Fitness, 3. WaterRower, 4. Hydrow, 5. Aviron Not named in any answer: Peloton. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for rowing machine brands worldwide in September 2026? - In September 2026, Aviron gained share of searches among rowing machine brands worldwide, from 3.5% to 4.5%. ## Month by month | Month | Aviron estimated searches | Aviron Share of Search | Aviron rank | Concept2 estimated searches | Concept2 Share of Search | Concept2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 2.7% | 4 | 60.5K | 4% | 3 | | Nov 2025 | 40.5K | 2.4% | 4 | 90.5K | 5.4% | 3 | | Dec 2025 | 33.1K | 2% | 5 | 74K | 4.4% | 3 | | Jan 2026 | 40.5K | 2.3% | 5 | 90.5K | 5.1% | 3 | | Feb 2026 | 33.1K | 2.4% | 4 | 60.5K | 4.4% | 3 | | Mar 2026 | 40.5K | 3% | 4 | 60.5K | 4.5% | 3 | | Apr 2026 | 40.5K | 3.2% | 4 | 60.5K | 4.7% | 3 | | May 2026 | 40.5K | 3.2% | 4 | 60.5K | 4.8% | 3 | | Jun 2026 | 33.1K | 3% | 4 | 49.5K | 4.5% | 3 | | Jul 2026 | 33.1K | 2.9% | 4 | 49.5K | 4.4% | 3 | | Aug 2026 | 40.5K | 3.5% | 4 | 60.5K | 5.3% | 3 | | Sep 2026 | 49.5K | 4.5% | 4 | 60.5K | 5.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Aviron’s and Concept2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aviron**: Measured on the search term “aviron”. - **Concept2**: Measured on the search term “concept2”. - [Aviron profile](/demand/global-en/brands/aviron) - [Concept2 profile](/demand/global-en/brands/concept2) - [All rowing machine brands worldwide](/demand/global-en/categories/rowing-machine-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aviron or Concept2 more popular in search? In September 2026, Concept2 had more branded searches than Aviron among rowing machine brands worldwide. Concept2 had about 60,500 branded searches, while Aviron had 49,500. Concept2 made up 5.5% of all rowing machine brand searches we track, and Aviron accounted for 4.5%. ## Cite this page Brandwave. "Aviron vs Concept2: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aviron-vs-concept2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aviron-vs-concept2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.